to remove filtersAgency of the Year: Creative Agency of the Year - Clemmow Hornby Inge
15 Dec 2004 | by Mark Sweney
heavyweight Peter Walker, a former European chief financial officer at BBDO, to oversee its group operations ...
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Adwatch of the year: Adwatch stars of 2004
15 Dec 2004
'. An increased spend and sharper media planning pushed brand and DRTV commercials further into prime time, while ... successful period for Direct Line as it became a broad-based financial services organisation. MWO ... highly competitive time. With the familiar red phone at centre stage, the 30-second ad featured a Direct ...
Agency of the Year: Media Agency of the Year - Best of the rest
15 Dec 2004
. Another Carat coup was the transfer of Dell from direct marketing channels onto peak-time TV. This boosted ...
Top Performers of 2004: Agency of the Year - BBH
10 Dec 2004
new generation of management, under its chief executive, Nigel Bogle. At the same time, it manages ... -year 2004 financial targets were hit in June, along with a 16 per cent growth in income. Pre-tax profit ... before CHI shares such a status with BBH? The time may not be far away. Having had such a meteoric rise ...
Top Performers of 2004: International Media Network of the Year - MindShare
10 Dec 2004
MindSet global research initiative, designed to provide an understanding of consumer channel use by time ...
People moves: O2 UK
08 Dec 2004
Matthew Key, O2 UK's chief financial officer, who has also been appointed to the executive committee of parent mmO2, will replace McGlade in March. ...
HP plans greater customer focus
08 Dec 2004
Tully, who is responsible for the IT giant's enterprise arm and has control of all future UK activity, said: 'We now need to take it one step further and ensure that in all marketing we are addressing the customer needs and leveraging the brand at the same time.' Following its acquisition of Compaq two years ...
The Work: New Campaigns - The World
03 Dec 2004
-production: Soundelux DMG Exposure: National TV THE LOWDOWN Citi has infused its financial services advertising ...
PlayStation aims at adults with online television channel
02 Dec 2004 | by Staff,
, but is resupplying retailers this week. Separately, games developer Ubisoft is to use online for the first time ...
Ricoh launches integrated environmental campaign
02 Dec 2004 | by Staff,
the Ricoh UK account since its launch. Last year it advertised on TV for first time. Future Forests ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
