to remove filtersJudo-obsessed dog stars in latest Virgin Mobile viral
10 Dec 2004 | by Jennifer Whitehead,
to kickstart buzz and maximise its spread." Virgin Mobile is a long-time proponent of viral marketing ...
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Nielsen and Massive link to track videogame advertising
20 Dec 2004 | by Louise Scodie,
to tune or time their ads according to broad campaign needs and objectives. Mitch Davis, CEO of Massive ...
The Work: New Campaigns - UK
10 Dec 2004
stomach-settler, has launched an ad offensive just in time to tap into the Christmas food and drink binge ...
HP plans greater customer focus
08 Dec 2004
Tully, who is responsible for the IT giant's enterprise arm and has control of all future UK activity, said: 'We now need to take it one step further and ensure that in all marketing we are addressing the customer needs and leveraging the brand at the same time.' Following its acquisition of Compaq two years ...
Pitcher & Piano offers free booze in mobile campaign
07 Dec 2004 | by Daniel Farey-Jones,
LONDON - The Pitcher & Piano chain of bars has turned to mobile SMS marketing for the first time
Ubisoft and SubTV launch inter-university tournament
06 Dec 2004 | by Sam Matthews,
in creating the very first multiplayer, real-time, location-based gaming competition within SubTV's university ... % of all full-time students in full-time education. In Ubisoft's just -released 'Ghost Recon 2', players take charge of the supersecret special forces soliders known as the "Ghosts", who this time go ...
T-Mobile gets in on Band Aid charity act with downloads
03 Dec 2004 | by Emma Rigby,
Aid Charitable Trust every time the song is purchased. The track is also available to download from ...
PlayStation aims at adults with online television channel
02 Dec 2004 | by Staff,
, but is resupplying retailers this week. Separately, games developer Ubisoft is to use online for the first time ...
Sector Insight: Video games - Platform potential
01 Dec 2004
-general Roger Bennett, there is likely to be an increase in the time between platform launches. 'There is a far ... competition - Sony will enter the handheld market for the first time next year with the launch of its PSP, a ... with the console). Their retail prices have tended to fall over time, helping to build console penetration ...
EasyMobile close to securing crucial deal with T-Mobile
24 Nov 2004 | by Daniel Farey-Jones,
The Financial Times reports that T-Mobile has agreed to wholesale tariffs that will be used by EasyMobile and a deal will be signed within the next week or two. T-Mobile is the carrier used by Virgin ... for EasyMobile, earning a royalty every time a customer is signed up. TDC and EasyGroup are waiting to launch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
