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Virgin Holidays opens its Doc Holiday Surgery for £1m campaign

and trade press ads, radio and online media such as AOL, Sky News and the Times Online. Doc Holiday ... communications for Virgin Holidays, said: "January is an extremely busy time for the travel industry with more people booking holidays than any other time of year. "There are so many travel companies ...

Opinion: Marketing Society - Resurrection of a salesman

and graces. I think it's about time it rediscovered itself. I beg all direct marketers reading ...

Co-op Financial Services hires KXEN for data work

LONDON - Co-operative Financial Services has announced it is to use a set of tools supplied by data...-operative Insurance Society, and provides financial services to both organisations. CFS customer insight manager ... real value out of KXEN." Other financial services sector clients of KXEN include Legal General ...

Experian launches Dutch goneaway suppression file

LONDON – Experian is launching a goneaway suppression file in the Netherlands, the first time a...Goneaway Filter provides businesses with up-to-date home mover information to protect local and international businesses operating in the Netherlands from financial, fraud and brand image risks posed by sending marketing to consumers' old addresses. Until now, businesses had to use bundled suppression ...

Prospect Swetenhams launches affluent consumer file

of goods and services, including mail order, financial, publications, travel and a wide range of leisure ...

Carphone Warehouse expands TalkTalk with OneTel deal

At the same time, Carphone Warehouse has completed the acquisition of the UK and Irish operations of Danish fixed line company Tele2 for £8.5m. Carphone Warehouse will boost customer numbers at its fixed line operation TalkTalk by rebranding OneTel and Tele2's operations as TalkTalk, supporting a drive ...

Firms' budgets swing towards DM activity says survey

Postal services firm Pitney Bowes asked 1,000 UK firms to compare their marketing spend on existing customers from 2003 to 2005. It found that across the financial services, hotel, telecoms, retail, charity and publishing sectors spend on this area had jumped considerably. Of those that are spending ...

Age Concern creates Heyday brand for grown-up baby boomers

this is set to have a focus on the financial sector. Age Concern has hired Three Monkeys to handle PR ... this group because many problems experienced in later years stem from this time. Latest Age Concern ...

Teenage Cancer Trust plans spring schools activity

chief executive, called the project a great way to raise funds and at the same time educate the age ...

Make the copywriter telepathic with an away day

Creative passion is the winning formula for direct marketing and there's precious little of it around, so why not get your creatives to spend some time at the client's call centre to really understand the consumer and use this as a springboard? I have been as guilty as most of talking about the "rules ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.