21 Dec 2005
| by by Julia Pearlman
and trade press ads, radio and online media such as AOL, Sky News and the Times Online.
Doc Holiday ...
communications for Virgin Holidays, said: "January is an extremely busy time for the travel industry with more people booking holidays than any other time of year.
"There are so many travel companies ...
21 Dec 2005
| by Tod Norman, a partner at Watson Phillips Norman and a member of
The Marketing Society
and graces. I think it's about time it rediscovered itself. I beg all direct marketers reading ...
20 Dec 2005
| by by Joe Lepper
LONDON - Co-operative Financial Services has announced it is to use a set of tools supplied by data...-operative Insurance Society, and provides financial services to both organisations.
CFS customer insight manager ...
real value out of KXEN."
Other financial services sector clients of KXEN include Legal General ...
20 Dec 2005
| by by Sam Matthews
LONDON – Experian is launching a goneaway suppression file in the Netherlands, the first time a...Goneaway Filter provides businesses with up-to-date home mover information to protect local and international businesses operating in the Netherlands from financial, fraud and brand image risks posed by sending marketing to consumers' old addresses.
Until now, businesses had to use bundled suppression ...
20 Dec 2005
| by by Julia Pearlman
of goods and services, including mail order, financial, publications, travel and a wide range of leisure ...
19 Dec 2005
| by by Daniel Farey-Jones
At the same time, Carphone Warehouse has completed the acquisition of the UK and Irish operations of Danish fixed line company Tele2 for £8.5m.
Carphone Warehouse will boost customer numbers at its fixed line operation TalkTalk by rebranding OneTel and Tele2's operations as TalkTalk, supporting a drive ...
19 Dec 2005
| by by Joe Lepper
Postal services firm Pitney Bowes asked 1,000 UK firms to compare their marketing spend on existing customers from 2003 to 2005. It found that across the financial services, hotel, telecoms, retail, charity and publishing sectors spend on this area had jumped considerably.
Of those that are spending ...
16 Dec 2005
| by by Joe Lepper
this is set to have a focus on the financial sector.
Age Concern has hired Three Monkeys to handle PR ...
this group because many problems experienced in later years stem from this time.
Latest Age Concern ...
16 Dec 2005
| by by Daniel Farey-Jones
chief executive, called the project a great way to raise funds and at the same time educate the age ...
16 Dec 2005
| by by John Watson
Creative passion is the winning formula for direct marketing and there's precious little of it around, so why not get your creatives to spend some time at the client's call centre to really understand the consumer and use this as a springboard?
I have been as guilty as most of talking about the "rules ...