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Case study: Boots No.7 - intelligent media planning

catalyst for enhancing Boots No7's contemporary, fashionable image at the same time as being a major ... manager, providing leadership in media selection. The team was formed and put in place in time ...

Banks, brands, mergers and acquisitions

in the rah-rah Eighties, American Psycho satirises a time when mergers and acquisitions made daily business ... mergers, brand is relegated to post-merger consideration among the cacophony of pre-merger financial ... . Harvest: In the Harvest strategy, the equity in one brand is extracted over time until that brand ...

Top five reasons to use RSS

to RSS. This would be impossible, time-consuming and frustrating without the technology because you ... , timely fashion. Because RSS is still a relatively new technology you can still be ahead of the curve ...

Lifting the lid on relationship management

formal, fair and impartial evaluation of the relationship and its performance over time. Tony Geary ...

When it comes to the bottom line, it's knowing the biz v. giving good buzz

to be ongoing. An example of this is a study that Doremus and the Financial Times conducted in 2003 with senior ... their professional and their personal lives, how they spend their time, and how and where they spend their money ... their targets at times and in places when they're most receptive. When it comes to Cs, what a difference a ...

Broadcast TV and Broadband Video: Collision and Disruption

edge devices enable user generated video, and faster than real-time file distribution via efficient ... the broadcast value net structure to expand, and increase competition margin pressure. 5. Shifting of time ...

The broadband revolution

, or rather, the time taken for the web page to download would have been comparable to the time it would take ... ; spend more time online, being more interactive and becoming competent more quickly. Alongside this, a ... worrying about how long they've been on the phone line and doesn't restrict their own surf time ...

Full Frontal PR

the course of this chapter, we will identify classic methods of provoking hype, one rumour at a time ...

A critical analysis of methods of valuing brands and brand equity

and acquisition purposes. It is time for marketing as a profession to adopt common standards much like ... of the strategic role of brand equity in extending the brand and in financially benefiting the firm. While ... purposes. It is time for marketing as a profession to adopt common standards much like the accounting ...

Rethinking the pharmaceutical marketing model

attributes, which are increasingly less differentiated. At the same time, new technologies are providing ... for prescriptions, closer regulatory scrutiny and longer approval times, aggressive patent challenges by generic ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.