PR's leaders must go global - literally - to succeed
29 Dec 2005 | by Carlos Lareau
reflection of the global nature of our business. That leaders of the large American firms "spend as much time ...
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appointed Chief Financial Officer and Chief Growth Officer, as well as our Chief Human Resources Officer ...
reflection of the global nature of our business. That leaders of the large American firms "spend as much time ...
for the first time in Interbrand's list of top global brands. As for Dell, its brand was supposed ...
financial support from the retail giant...., at the same time an anti-Wal-Mart documentary was released. The group said it will convey its messages via press releases. While Wal-Mart is lending financial support to the committee, it said it has no control over the group. Some reports claim Wal-Mart is the group's largest financial backer. Bob McAdam ...
to the middle, this time appointing Adam Mendelsohn, former VP of Washington, DC-based public affairs agency DCI
were distributed earlier this month in time to begin airing this week as part of a holiday roadblock ...
. But many firms look to that slower period as a time to focus on many of the housekeeping tasks that seem to sit on the back burner more often than they should. "This time of year is a blessing, because ... the chance to close out the year neatly. We get to certain reports and other things we just haven't had time ...
made headlines for its business woes, including a string of financial losses, a scuttled IPO ...
lead-time media relations, according to Cara Schneider, national media relations spokesperson ... of the New York Times , Los Angeles Times , and Chicago Tribune . Since 2001 the city has had a ... been in planning stages for a long time. "Next to the [2000] Republican National Convention ...
measurement service, an effort to capture "time-shifted" television viewers who store TV programming...Starting on December 26, Nielsen Media Research will for the first time measure both live and DVR viewing. The change starts with "overnight" ratings and will be available to clients on December 28. Per a company release, Nielsen will create three streams of data including live viewers, viewers who ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.