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Sector Insight: Men's fragrances - Strong scent

. This age group is often targeted by market entrants because it is the time when men are most receptive ... that greater promotion is needed to further boost the market at that time of year. Promotional work Most ... on the 'metrosexual' trend, with men spending more time and money on their appearance, and indulging in traditionally ...

Immedia Broadcasting launches in-store radio station for Ikea

products and services. Ikea staff are also able to interact live with the station at any time as well ... after closing time. The station will broadcast from Immedia Broadcasting's Newbury studios. The news ...

Online grocery stores stop taking orders following surge in sales

Online supermarkets such as Tesco, Asda, J Sainsbury and Ocado have revealed they are unable to cope with the huge demand and have stopped taking orders over fears that food will not be delivered in time for Christmas. Demand for online deliveries has risen by 17% in the last three months ...

Experian buys price comparison site PriceGrabber

of $25m (£14.1m) on sales of $60m. In May this year Experian bought a US financial services comparison ...

Guardian appoints Connectus for Dixons online voucher campaign

is the first time this type of online voucher technology has been used by a major publisher to drive footfall ...

Grey signs Smith and Butler

on the agency's Unilever brands. Separately, Grey has appointed Alex White as its UK group chief financial ... has expertise in the financial management systems required to underpin world-class performance." ...

Top Performers of 2005: International Advertiser of the Year - Dove

a street in Hong Kong or Hamburg, or sauntering through Times Square, you are equally as likely ... in Times Square, which ran in the usual format, but with the addition of a text number for consumers to log ... coverage generated was worth 30 times more than the paid-for media space. All this helped increase sales ...

The Work: New Campaigns - UK

- a peak time of the year for abuse. The campaign addresses a number of myths that abusers believe ... . The campaign has been released at an important time for the gay community, following the recent passage ...

Consumers becoming 'brand sluts' as boundaries blur with social change

the best offer at the time, according to research from JWT....: brand sluts; sexual faultlines; really unreal; time out; uptime and downtime; the next big one ... volatile times, the boundaries were clear, and people knew where they stood in terms of business success ...

Rennie inks deal with ITV for Christmas sponsorship showcase

sponsorship can drive brand awareness and sales at a crucial time of year." If you have an opinion ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.