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Bacardi-Martini awards global rum brief to Y&R

-goliath, which handles Bacardi's business in the US. Although timings have not been confirmed, the first work ...

Review of the year: 10 biggest marketing moments 2005

, it was the London bid's 'well-timed sprint to the finish line' that won the day. Next comes the small matter ... the bubble will burst this time after another year of phenomenal growth. In April the Internet Advertising ...

Mark Ritson on branding: Go on, spoil yourself; everyone else is

with equally huge reductions in the leisure time in which they could spend it. The result, BCG said, was likely ... tried to trade up, this time to a position somewhere between mass consumer brands and the prestige ...

One to watch: Fresh Daisy

for children's food, gave rise to the idea for Fresh Daisy. Her time as a category manager at Heinz foods ... vegetables for life. Hawes is a realist, though, and accepts that parents don't have the time to cook from ...

Media News: Muller links up with Times for diet book

The Times. It will be given away with the paper in January....Janes, editor of The Times' 'Body & Soul' section, it contains contributions from columnists from ... Times Online will publish a co-branded microsite featuring content from the diary as well as Muller ... will be available with The Times' 7 January edition. ...

One to watch: Feel Good Drinks Company

's progress that it will soon be time to move on again. Cooper indicates that the founders are keen ... -home market for the first time. Nov 2005: Headcount reaches 16, with distribution through 14,000 outlets ...

Brand Health Check: Penguin

Spider-Man 2 in 2004, but again appears to have been pegged back, this time by the declining appeal ...

Whitbread drops name from literary award

include 'The Curious Incident of the Dog in the Night-time' by Mark Haddon, 'Birthday Letters' by Ted ...

Brahm launches Quorn healthy eating schools campaign

for the first time with a food education-themed online campaign.

Consumers get a new taste for Spam with i2i roadshow

for themselves. When people haven't consumed a brand in a long time, it's easy for their brand perceptions ...

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