20 Dec 2006
difficult to find the time to step back from the day-to-day pressures of work to look beyond this week
15 Dec 2006
. But not as the time when
Britain's agencies rushed headlong to embrace it. On the face of it, such reluctance seems ...
slowly than at any
time in the past four years. Never had the pressure on agencies to tap into new ...
poignantly ironic that it should have
begun with the death of John Webster. The one-time Boase Massimi ...
15 Dec 2006
award. Beating Dare, the three-times title holder, was a tough job, but under
the creative ...
time when talent is in
short supply, Dare flexed its muscle to attract one of the sector's
brightest ...
15 Dec 2006
has time to
handle planning for agency clients, including the Energy Saving
Trust. 9. JON WILLIAMS ...
15 Dec 2006
The broadband market became more complex for consumers with a rash of
product launches from the likes of Carphone Warehouse and Sky. BT took
the fight to the market with a radio ad that uses comic effects to
communicate the value of BT's broadband contract. By the time the Dennis
Leary-style rant ...
13 Dec 2006
| by Emma Dibben, Director of outdoor, Initiative
Following its successful Underground tender, this heralds the start of
Viacom's digital roll-out, which will continue into 2007 to be sold by
Alive, its digital team. The DEPs offer the familiar benefits of digital outdoor: short copy
lead-times, quick copy changes and day-part alterations. Although ...
13 Dec 2006
is back, and this time it is working on a much more
profound level and is set to change the way we use ...
appears from time to time - Fridge TV, for example -
but, with a few exceptions such as cameraphones ...
, food storage-time
tracking system, electronic nutritional fact file, as well as a phone
number ...
08 Dec 2006
| by by Ian Darby
advertising will grow seven times faster than offline advertising during
2007. We all know online spend ...
. For the time being, the wise money is on this not happening because
advertisers aren't ready for it, but ...
08 Dec 2006
The IPC Media title TV Times is launching a travel site called myholidayideas.com, which
08 Dec 2006
Imagine a time when a pan-European television commercial advertising
Fisher-Price's "laugh ...
that all the 'health warnings' currently carried on
financial advertising is bad, this would be much worse ...
and there is still time to get
it adjusted," he says. "At the moment, we are trying to get this
clarified ...