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Comment: Time now for effectiveness to step up to the plate

31 Dec 2006 | by Bill Brock, MD of Tribal DDB London

channels, the time is now for accountability to take centre stage again. This year I was proud ... and why. They are notoriously challenging papers to write, and not just because of the time it takes ...

Gaffney on America: Surfing USA: why it's time the politicians gotthe internet bug

31 Dec 2006

You Brits don't get hammered on an annual basis with this twisted media event we call elections.

Creative review: Andy Sandoz creative director, Agency Republic,BIMA member since February 2005

31 Dec 2006

, lively, rich mash-up that you cannot fail to have a good time creating ideas for it. What we want now

Vox pop: Are Google's new plans for commission any better?

31 Dec 2006 | by Susie Harwood

was received. This lack of transparency was enough to give financial controllers an aneurysm. A twist ... , such as bigmouthmedia, will have a harder time, increasing their absolute spend in order to reach the percentage cut ...

HMV's new digital master

31 Dec 2006

for the slump, all of which he said contributed to a 10 per cent drop in the market. At the time, critics were ... here in 18 months time and be bigger than both of them. Brand presence But, while HMV s high ... talking about our internet site and our digital play, but, in a year s time I want them to talk about all ...

Analysis: Profit margins dampen digital's rise

31 Dec 2006 | by Danielle Long

The findings, from the Willott Kingston Smith annual survey, Financial Performance of Marketing Services Companies, which included digital for the first time, reveals only slight improvements in margins on the previous year - rising 0.6 per cent to 9.6 per cent. Yet, while digital margins are moving in the right ...

Site design: How to web 2.0 your web site

31 Dec 2006 | by Victoria Furness

Riddell, who is evangelical about web 2.0, admits some sectors, such as financial services, might ... have spent a lot of time trying to understand the demographic and type of customer who visits our sites ... some time in ensuring you install RSS feeds, links, tags and track-backs to other blogs. 6. Register ...

Digital direct: Personalising emails helps marketers to win newcustomers

31 Dec 2006 | by Mike Weston, managing director of Silverpop

These marketers realise more analysis would be time well spent, but simply lack the time ... strides by investing in sophisticated techniques. The technology now exists to allow even the most time ... customers get the right message at the right time. Those using personalised email marketing are adding real ...

Sony Bravia: Campaigns like no other

31 Dec 2006

fired down their streets in rapid succession last summer. It s a sign of the times that the city s folk ... PSP devices or their mobile. The aim was to encourage people to share content. At the same time ... and was downloaded 40,000 times; and there were an estimated seven million further viewings on Google Video, YouTube ...

Griffiths on mobile: Improving customer experience is key formobile TV to take off

31 Dec 2006

to individuals who cannot get to a larger screen at the time or are using their mobile as a personal TV, perhaps ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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