-Dutch multinational to be broken up after stagnating sales in Europe and poor financial results. According ...
Christmas is great, isn't it? A bumper time for brands to direct mail and field market us all ... challenge and before I discuss that I'd like to step back in time just to set the scene. Between 1924 ... at Christmas time and what is its relevance to us direct marketers? Well, it demonstrates something we've all ...
big trolley shops at out-of-town stores as late as Saturday afternoon. Watkins said: "At this time ...
LONDON - Wal-Mart has hired Select Resources International to handle a second review of its creative account, in a turnaround after an embarrassing month.
Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore...per cent to £405 million -- its best performance in almost a decade. And this at a time when the high ... food and kidswear, to financial services. And although such calculations can be a bit "finger ... to a strong sales performance. At the same time, the company's "Look behind the label" campaign ...
LONDON - Kraft has redesigned the packaging for Kenco for the first time in 15 years.
in the year to 2 July. The firm said at the time that while restaurant sales remain its core and dominant ...
Nunwood has added three new account directors to its global insight unit. Diana Pinto joins the team with a remit to manage clients such as Reckitt Benckiser and Co-operative Financial Services. Pinto has a background in FMCG and the financial services sector and first joined Nunwood in 2003 ...
These are fascinating times for our industry. Every marketplace is getting more competitive ... one swells to ten times its normal size when it becomes excited. Some people may think I'm referring ... ) has conjoined wind-up toys shuffling down the street. How many times have I seen this ad on the telly ...
incident is neither a mistake nor a conspiracy - although by the time the offer is up, the company ... and constructed with limited-time offers of sufficient discount interest to drive consumers to those retailers at a time when there is a lull in Christmas shopping. British Retail Consortium director general ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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