to remove filtersDigital News brief: Tryton Foods rolls out first digital drive
20 Dec 2006
to encourage families to spend more time with each other when eating.
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Stella Artois ends iconic sponsorship of Channel 4 movies
20 Dec 2006 | by by Staff
prestigious and premium opportunities and we are excited to be taking this to market in the first time ...
Adwatch: Twinings - 'Zing in the dingaling'
20 Dec 2006 | by George Bryant, Managing partner and head of planning, Abbott Mead Vickers BBDO
bit more critical of Mr Fry and co, now is not the right time. So put your feet up, break open ...
Sector Insight: Seasonal chocolate - Quantity makes way for quality
20 Dec 2006 | by Jane Bainbridge
, although its timing each year has a significant impact on sales: an early Easter limits the pre ...
Unilever looks to Ericsson's Treschow for new chairman
18 Dec 2006 | by by Joanne Payne
-Dutch multinational to be broken up after stagnating sales in Europe and poor financial results. According ...
Christmas week supermarket sales set to top £3bn
14 Dec 2006 | by by Natalie Paris
big trolley shops at out-of-town stores as late as Saturday afternoon. Watkins said: "At this time ...
Advertiser of the year - Marks & Spencer
14 Dec 2006 | by by Staff
Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore...per cent to £405 million -- its best performance in almost a decade. And this at a time when the high ... food and kidswear, to financial services. And although such calculations can be a bit "finger ... to a strong sales performance. At the same time, the company's "Look behind the label" campaign ...
Bernard Matthews makes Christmas TV comeback
13 Dec 2006 | by by Joanne Payne
Matthews airs Christmas television spots for the first time since 1980....The national campaign will break on December 17 and run until December 27. The ads feature four different creative treatments with two 20-second and two 10-second ads running at peak viewing times ... fitting that we should be giving major support to Golden Norfolk Turkey at this time of year." Bernard ...
Kenco to focus on provenance in pack revamp
13 Dec 2006 | by by Staff
LONDON - Kraft has redesigned the packaging for Kenco for the first time in 15 years.
Pizza Express packs push restaurant ties
13 Dec 2006 | by by Melanie Godsell
in the year to 2 July. The firm said at the time that while restaurant sales remain its core and dominant ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
