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News Analysis: Short-term gain, long-term pain

Stores seeking to drive footfall by emailing out discount vouchers could suffer over time, writes...1m times. However, industry observers are split as to whether the initiative was a mistake ...

Marketing Mix: We'll call you - Harrods

, they issue you a time-slot to come back. Mktg What time is it open till and do you have to pay? Harrods ...

RKCR takes Marketing's Creative Agency of Year

of Virgin Mobile's ad campaign at a time when other brands were dropping her. It also won a place on the BBC ...

The Annual 2006: Advertiser of the Year - Marks & Spencer

Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore

Christmas week supermarket sales set to top £3bn

big trolley shops at out-of-town stores as late as Saturday afternoon. Watkins said: "At this time ...

Wal-Mart opens creative review for second time this year

LONDON - Wal-Mart has hired Select Resources International to handle a second review of its creative account, in a turnaround after an embarrassing month.

Advertiser of the year - Marks & Spencer

Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore...per cent to £405 million -- its best performance in almost a decade. And this at a time when the high ... food and kidswear, to financial services. And although such calculations can be a bit "finger ... to a strong sales performance. At the same time, the company's "Look behind the label" campaign ...

Lastminute owner Sabre set to be snapped up for $5bn

, Lastminute founder Brent Hoberman stood down as chief executive to become a part-time chairman ...

Pizza Express packs push restaurant ties

in the year to 2 July. The firm said at the time that while restaurant sales remain its core and dominant ...

Branding News: Pizza Express packs push restaurant ties

in the year to 2 July. The firm said at the time that while restaurant sales remain its core and dominant ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.