Reuters sets sights on more partnerships
18 Dec 2007 | by Fiona Ramsay
. Last week, Reuters and the Financial Times signed a partnership, with the former agreeing to supplying ...
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Nielsen loses Barb ratings contract to TNS
18 Dec 2007 | by Fiona Ramsay
. The new system aims to measure new trends such as time-shifted viewing, video-on-demand services and time ...
C4 launches Shameless series 5 on MySpace
18 Dec 2007 | by Fiona Ramsay
,000 times. The programme is being promoted across the MySpace network in the UK, including extensive ...
Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
market, target specific audiences at different times of year with offers such as cameras in the summer ... recall over a short time frame, however, it seems nothing beats naff. The table of highest recall in a ...
AMV BBDO top agency in Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Bill Britt
, while RKCR/Y R high-recall stalwarts include Marks Spencer, and Danone. For the first time ... in Adwatch, ranked by how many time their brands were mentioned in Adwatch throughout the year. The tables ...
Top 10 ads with the highest recall in a single week in 2007
18 Dec 2007 | by Bill Britt
to excellence. They don t even aim for good . Instead they wholeheartedly embrace their audience; Time ... hours, if you ve got a dodgy sofa. So it s a good time to prompt reappraisal in the upholstery department. It s also a good time to catch people watching telly. Which is, no doubt, why DFS deployed 4.5m ...
Precise Media acquires AMI
18 Dec 2007 | by Clare O’Connor
for the business, financial, political, entertainment and lifestyle sectors. Its editorial team adds and monitors ...
Standard, Newsquest adopt new billboards
17 Dec 2007 | by Fiona Ramsay
with publisher Newsquest, to target captive audiences at newsagents. Units can be updated at any time from ...
Carroll succeeds Dru as CEO of TBWA\Worldwide
17 Dec 2007 | by Darren Davidson
. Dru said: I believe it is time for me to move up and let Tom take charge of running the company. TBWA is acknowledged today as one of the best advertising networks. It is now time to accelerate and to move ...
Government to review Royal Mail's core business
17 Dec 2007 | by Alex Donohue
is timely in considering the effects from increased competition not only from rival postal companies ... : This review is timely in considering, not only the effects of competition between mail operators, but also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
