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Marketing's Adwatch of the Year 2007

market, target specific audiences at different times of year with offers such as cameras in the summer ... recall over a short time frame, however, it seems nothing beats naff. The table of highest recall in a ...

Top 10 ads with the highest recall in a single week in 2007

to excellence. They don t even aim for good . Instead they wholeheartedly embrace their audience; Time ... hours, if you ve got a dodgy sofa. So it s a good time to prompt reappraisal in the upholstery department. It s also a good time to catch people watching telly. Which is, no doubt, why DFS deployed 4.5m ...

Norwich Union Life fined £1.26m after identity fraud

LONDON - The Financial Services Authority has fined Norwich Union Life £1.26m for not having...that Norwich Union Life had failed to properly assess the risks posed to its business by financial crime ... by not taking reasonable steps to keep their personal and financial information safe and secure. It is vital ... in an appropriate and timely manner even after they were identified by its own compliance department. But Norwich ...

City Republic: an uncertain year

that the great age of Hollywood coincided with the depression of the 1930s. Spaniards are tipping six times more ...

City AM to run review edition with sole advertiser

Lyxor, a division of French bank Societe Generale, is using the space for its ongoing brand campaign, which is running across the Financial Times, Bloomberg and taxis around the city airport and the square mile. This is the first time City AM has sold its entire inventory to just one client. Nick Saw ...

Branson's Northern Rock bid loses pole position

Northern Rock s advisers and the tripartite banking regulation group of the Treasury, Bank of England and the Financial Services Authority yesterday told Olivant, the rival group, it would be treated on an equal footing with Virgin Group. It is understood Olivant was ready to pull out of the auction, which ...

OPINION: Is this genuinely a reputation crunch?

Frank Portnoy, an American professor of finance, believes that the main purpose of financial...Financial engineering sufficiently changes the nature of a product be it a loan, an investment, a derivative or a corporate structure to allow it not to be caught by rules that an earlier generation had designed to prevent the institution s involvement in the designated financial activity ...

NEWS ANALYSIS: City firms braced for storm

financial reporter throughout the autumn, with a lending crisis rocking financial markets. Following ... will be offset by the high-level strategic work that clients need in a financial crisis. William Clutterbuck ... and the internationalisation of financial PR agencies. Until there is a full impact on the equity markets, we will not really ...

GreenTarget swells ranks

The Banker’s technology edi­tor is set to join financial comms agency GreenTarget....on developing the firm s financial technology and banking expertise. The Banker is a Financial Times ... City and financial clients, as well as PR. ...

Nationwide hires comms director from UK charity

. It is always among the Sunday Times top ten employers. After an internal reshuffle, Taylor s role will include CSR responsibility as well as general corporate affairs. Financial services is an iss ue ... -operate financially with the building of houses. In the past few years many traditional building societies have ...

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