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Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

market, target specific audiences at different times of year with offers such as cameras in the summer ... recall over a short time frame, however, it seems nothing beats naff. The table of highest recall in a ...

Carphone Warehouse appoints Blueberry Wave for data analysis

13 Dec 2007 | by Nikki Sandison

acquisition campaigns time and again. We are looking forward to Blueberry Wave delivering insight on our ...

Measuring a brand's image against consumer experience

11 Dec 2007 | by Jane Simms

be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial...between the promise gap and financial performance. The average growth rate for brands with negative gaps ... , brand advocacy is five times more effective than advertising in prompting purchase. The research ... marketers are getting better at targeting the right people at the right time with the right messages ...

Search for presents moves online

11 Dec 2007 | by Gareth Jones

for the device by 278% compared with this time last year. In contrast, Microsoft s Xbox 360 console trailed ...

David Beckham strips off for Giorgio Armani ad

11 Dec 2007 | by Alex Donohue

. It is not the first time Beckham has had an association with the Giorgio Armani brand, having worn the designer ... great sense of style. There was a time when soccer players were not always considered to be fashion ... been a big fan of his style for a long time and, through the years, my wife and I have become friends ...

Research Studios creates Parisian apartment for Chloe launch

10 Dec 2007 | by Nikki Sandison

competitive -- with the apartment concept we actually achieved this against all the odds. The last time ...

The World: Mumbai - MediaCom vies with Starcom for P&G account

07 Dec 2007

and financial services. ...

LG in hunt for global digital and media networks

05 Dec 2007 | by Darren Davidson

It is understood that two Publicis agencies -- Publicis Modem, the network s digital unit, and MediaVest, its media planning and buying agency -- are in the running for the digital and media accounts. Decisions are expected within weeks. LG was unavailable for comment at the time of writing. Earlier ...

Toshiba to catch 1bn audience at Times Square

05 Dec 2007 | by Nikki Sandison

's celebrations in New York's Times Square after it switched on a 50 feet squared LED sign, counting down to 2008....the signboard in Times Square, which is visited by more than 50m tourists and business people a year ... , especially as it competes for laptop sales over Christmas. The signboard sits on top of One Times Square building, 285 feet above the crowds of Times Square, overlooking the intersection of Broadway and 42nd ...

Indian brands expand horizons

04 Dec 2007 | by Jane Simms

Williams last year, and the recent appointment of PR firm Financial Dynamics, suggests that it is now ...

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