to remove filtersIndian brands expand horizons
04 Dec 2007 | by Jane Simms
Williams last year, and the recent appointment of PR firm Financial Dynamics, suggests that it is now ...
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Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial...between the promise gap and financial performance. The average growth rate for brands with negative gaps ... , brand advocacy is five times more effective than advertising in prompting purchase. The research ... marketers are getting better at targeting the right people at the right time with the right messages ...
The year's top 10 legal cases for marketers
27 Nov 2007 | by Nick Johnson
if it misleadingly suggests that other products were featured in the film or content. Data security Financial ... it matters Although the FSA s remit extends only to the financial services sector, data security ... marketing agencies handling financial services accounts should expect to have to comply with stringent ...
City Republic: Emap, Sainsbury's, Porsche and WSJ ambitions
14 Nov 2007 | by Stephen Foster
takes a personal view on the latest news from financial markets and what all this means for marketing..., to acquire 31% of VW. But, according to the Financial Times , it made 3.6bn from investments and just 1 ... good piece in The Sunday Times . Basically hedge funds, some of them employing clever mathematicians ... previously been regarded as the online newspaper holy grail) and that News Corp was in rude financial health ...
Mercedes-Benz reworks badge
13 Nov 2007 | by Ed Kemp
LONDON - Mercedes-Benz has redesigned its three-pointed star brand icon for the first time
Thoroughly modern mothers
23 Oct 2007 | by Jane Bainbridge
be quite combative at times, she says. A comment from a Mumsnet member illustrates her point. One thing ... were asked whether they thought all brands, including cars, technology and financial services targeted ... and understand the images and messages they respond to. Invest the time to build a relationship ...
Publicis Dialog pushes Renault Laguna launch
19 Oct 2007 | by Nikki Sandison
embraced the integrated approach in all of its marketing campaigns with us, this is the first time it has ...
Report values European sports sponsorship at €6.7bn
18 Oct 2007 | by Alex Donohue
The Driving Business Through Sport study found that the European sports sponsorship industry has grown 37% since 2000. The financial services sector is the largest single investor in the industry, accounting for 13% of spend across Europe. In the UK, it accounts for 22% of spend. Football receives ...
Dare and i-level part company with the AA
18 Oct 2007 | by Kunal Dutta
Dare has worked with the AA since August 2005, while i-level picked up the media account - worth 5 million at the time -- in May of the same year. However, the company has since substantially ... s insurance and financial services, could inherit Dare s portion of the business, which includes web build ...
Ten things I wish I'd known 10 years ago
16 Oct 2007 | by Amanda Nottage
At one time or another, most people will have allowed their thoughts to wander, touching on what ... something at the time that came to light only later. At this year s Marketing Forum, former London 2012 ... to acknowledge. I can t believe the number of times I recommended action without a notion of the impact it would ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
