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Carphone Warehouse appoints Blueberry Wave for data analysis

acquisition campaigns time and again. We are looking forward to Blueberry Wave delivering insight on our ...

Piczo agrees deal for mobile content distribution

environment, and at the same time extending self expression onto devices that matter most to them ...

Mobile firms alerted to new EU rules

The trade body believes the new Audiovisual Media Services Directive will enable mobile companies to better exploit opportunities across different member countries. The directive will replace the TV Without Frontiers framework which currently governs Europe s audiovisual industry. For the first time ...

LG in hunt for global digital and media networks

It is understood that two Publicis agencies -- Publicis Modem, the network s digital unit, and MediaVest, its media planning and buying agency -- are in the running for the digital and media accounts. Decisions are expected within weeks. LG was unavailable for comment at the time of writing. Earlier ...

Toshiba to catch 1bn audience at Times Square

's celebrations in New York's Times Square after it switched on a 50 feet squared LED sign, counting down to 2008....the signboard in Times Square, which is visited by more than 50m tourists and business people a year ... , especially as it competes for laptop sales over Christmas. The signboard sits on top of One Times Square building, 285 feet above the crowds of Times Square, overlooking the intersection of Broadway and 42nd ...

Dell picks WPP to handle $4.5bn global ad account

greater results than a patchwork quilt. We believe this is the first time a global client ...

City Republic - Will Dell deal revive WPP shares?

in time for the next City Republic and US giants JC Flowers and newcomer Cerberus submitted new bids ...

Forrester Research report explains blogging benefits for marketers

blogging becomes more visible -- and expensive in terms of both time and money -- supporting blogging ...

The Work: New Campaigns - UK

Channa, brand communications manager, McCain Brief: Encourage consumers to spend time with the McCain ...

Orange promotes new formats for mobile ads

minutes at a time. Mobile media consumption was at its highest between noon and 4pm. Laura Chaibi, media ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.