20 Dec 2007
| by Joe Thomas
The commercial features a couple unable to remember the last time they experienced the emotions they felt during their Center Parcs holiday. The ads will also promote Center Parcs restyled accommodation and new activities. The 60 second ad, created by McCann-Erickson, will appear in cinemas alongside family ...
20 Dec 2007
| by Nikki Sandison
time together in its latest TV campaign, which breaks on Christmas Day....Choice conducted a survey which revealed that families spend more quality time together during a one ...
for an evening meal up to three times a week at home, compared with 96% of families sharing meals between four and seven times a week on holiday. The 60-second ad will air on Christmas Day. Ongoing full and 30-second ...
17 Dec 2007
| by Ed Kemp
New Zealand in 2005 and was followed by more than 35,000 fans. The last time the Lion s toured South ...
this time around. ...
12 Dec 2007
The drive, funded by California Tourism, breaks on Boxing Day and also
features Rob Lowe, star of The West Wing, and Ugly Betty's Vanessa
Williams. The activity marks the first time California Tourism has run a TV
campaign in the UK. The 30-second ad is part of a £2.4m investment
by the state ...
11 Dec 2007
| by Jemima Bokaie
The drive, funded by California Tourism, breaks on Boxing Day and also features Rob Lowe, star of The West Wing, and Ugly Betty s Vanessa Williams. The activity marks the first time California Tourism has run a TV campaign in the UK. The 30-second ad is part of a 2.4m investment by the state to attract ...
11 Dec 2007
| by Jane Simms
be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial...between the promise gap and financial performance. The average growth rate for brands with negative gaps ...
, brand advocacy is five times more effective than advertising in prompting purchase. The research ...
marketers are getting better at targeting the right people at the right time with the right messages ...
10 Dec 2007
| by Alex Donohue
. The email campaign follows a revamp of the Haven website in time for the 2008 holiday season, while ...
07 Dec 2007
| by Alex Benady
" commercial at Fiat's factory in Turin. It
was a time of near civil war in Italy, the workforce was on strike ...
history. True, it was a time when agencies were strong and clients were
relatively weak. Today, however ...
was generally considered a childish
waste of time. The advertising dared to say that there are deep and
noble ...
05 Dec 2007
| by Jemima Bokaie
and financial
services. 'Let (the media) think package travel is dead, but we can make
more money out of it than ...
05 Dec 2007
| by Claire Billings
time in our customers' mindset,' said Jeremy
Gidley, head of direct marketing at First Choice. 'From ...