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Center Parcs targets families in Christmas push

The commercial features a couple unable to remember the last time they experienced the emotions they felt during their Center Parcs holiday. The ads will also promote Center Parcs restyled accommodation and new activities. The 60 second ad, created by McCann-Erickson, will appear in cinemas alongside family ...

First Choice focuses on families in 'Arms full' campaign

time together in its latest TV campaign, which breaks on Christmas Day....Choice conducted a survey which revealed that families spend more quality time together during a one ... for an evening meal up to three times a week at home, compared with 96% of families sharing meals between four and seven times a week on holiday. The 60-second ad will air on Christmas Day. Ongoing full and 30-second ...

Thomas Cook tours with British & Irish Lions

New Zealand in 2005 and was followed by more than 35,000 fans. The last time the Lion s toured South ... this time around. ...

California drafts in stars for ads

The drive, funded by California Tourism, breaks on Boxing Day and also features Rob Lowe, star of The West Wing, and Ugly Betty's Vanessa Williams. The activity marks the first time California Tourism has run a TV campaign in the UK. The 30-second ad is part of a £2.4m investment by the state ...

Schwarzenegger to star in UK campaign

The drive, funded by California Tourism, breaks on Boxing Day and also features Rob Lowe, star of The West Wing, and Ugly Betty s Vanessa Williams. The activity marks the first time California Tourism has run a TV campaign in the UK. The 30-second ad is part of a 2.4m investment by the state to attract ...

Measuring a brand's image against consumer experience

be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial...between the promise gap and financial performance. The average growth rate for brands with negative gaps ... , brand advocacy is five times more effective than advertising in prompting purchase. The research ... marketers are getting better at targeting the right people at the right time with the right messages ...

Haven debuts video email campaign to increase bookings

. The email campaign follows a revamp of the Haven website in time for the 2008 holiday season, while ...

The ten bravest ads of all time

" commercial at Fiat's factory in Turin. It was a time of near civil war in Italy, the workforce was on strike ... history. True, it was a time when agencies were strong and clients were relatively weak. Today, however ... was generally considered a childish waste of time. The advertising dared to say that there are deep and noble ...

Travel chiefs back the high street

and financial services. 'Let (the media) think package travel is dead, but we can make more money out of it than ...

Direct: First Choice assigns direct task to WDMP

time in our customers' mindset,' said Jeremy Gidley, head of direct marketing at First Choice. 'From ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.