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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

on the first of January so it's time to remind everyone to 'unleash the goo'." The campaign aims to remind consumers that Creme Egg is only available for a limited time in the run-up to Easter. Digital media sites ...

Scottish channel stv supports blood drive

at this crucial time of year. The two ads, created by The Bridge, will air on 29 December. ...

Emergency gas TV campaign launches

will also break for the first time on large-format outdoor sites across North London at the end of December ...

News Corp seeks waiver to raise stake in German TV group Premiere

shareholders, according to sources quoted by the Financial Times. News Corp's decision to underwrite Premiere ...

Brand Republic's top stories of 2008

are an optimistic lot. Despite the thoroughly miserable end to the year few of you had time for all those bad news ... 's blanket freeze on new hirings and it's not far back to the high-rolling times that gave us the 85 ... scribbles. Nutritionists got out their stick and beat eight-time Olympic gold medal winner Michael Phelps ...

Horlicks sponsors weekday GMG Smooth Radio show

The campaign will promote Horlicks current marketing strategy as a night time beverage for people's everyday "wind down" routine. Horlicks will have an online presence on the Smooth Radio websites , including a dedicated microsite and display advertising. The sponsorship will be coupled with a song ...

Times Online traffic growth pushes it ahead of MailOnline

LONDON - Times Online increased its unique user traffic by over 5% in November to overtake...Times Online's users jumped 5.5% to hit a record 21.6m during the month, while the site's UK users climbed 1.6% to hit 7.2m. Zach Leonard, News International director of digital strategy ... Following the Times Online's strong performance, MailOnline, which includes the Daily Mail and Mail ...

Social networking site addiction drives mobile internet access

in traffic thanks to mobile phones, with average users checking their profiles more than eight times a day...Mobile phone network Orange said 640,000 of its customers are accessing social networking sites through their mobile phones, accounting for 166m page impressions every month. Individual users will check or update social networking sites a total of 260 times per month, an average of eight times per ...

Music study challenges 'long tail' theory as millions of tracks go unsold

' author Anderson has already refuted its claims in an interview with The Times. Anderson told ...

Warner pulls music videos from YouTube

the fee that YouTube pays when videos are watched. It reportedly receives less than a penny each time a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.