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Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced...arguably fuelled the boom in financial services, leading to irresponsible lending,' says Martin Nieri ... -related mailings of 126%. There are signs that financial clients are shifting from acquisition to cross-selling and retention strategies. However, in the long term, specialists expect mail volume to decline as financial ...

Labour reviews direct account

30 Sep 2008 | by Joe Thomas

official blog. The site, which is updated five times a day, offers visitors a range of behind ...

Nationwide appoints Karmarama to oversee its LV= partnership

01 Sep 2008 | by Alex Brownsell

the account following a competitive pitch against Tangible Financial and Designate Communications ...

US truck maker funds Fathom's big rig documentary

13 Aug 2008 | by Dan Leahul

drivers, interspersed with gratifying shots of the LoneStar in action. The New York Times has reported ... Leger, Fathom's managing director, told the New York Times: "The insight was that truckers are very ...

Digital Marketing Group hires Guy Harris to drive new business

28 Jul 2008 | by Ben Bold

Marketing Group's chief executive, said: "His new business and marketing skills gained from time at Brann ...

Kitcatt Nohr scoops below-the-line Lexus account

18 Jul 2008 | by Kate Nettleton

but respect for the work Partners have done over the last six years. We felt the time was right to review our ...

Orange hands Chemistry £22m DM business

14 Jul 2008 | by Larissa Vince

is a tremendously exciting time to be joining Orange and we are really looking forward to working ...

Honda campaign invites prospects for drive in the country

02 Jul 2008 | by Staff

to encourage families, couples, company car buyers and first-time buyers to take a drive this summer....director at HS P, said: "People's weekend time is precious and this is especially the case with families ... : "Females, user-choosers and first-time new car buyers represent a big incremental growth opportunity ...

It's Cannes, but not as we knew it...

19 Jun 2008 | by Cordell Burke

brilliant idea, executed through the right media at a relevant point in time will produce the right results ...

Brand Health Check: Royal Mail

10 Jun 2008 | by Jeremy Lee

because of a 'substantial threat to Royal Mail's financial stability', in particular due to the lack ... . While this might help its financial grounding, there is little doubt that the brand itself is in need ... with inadequate postage'; 'calling the Royal Mail to track a recorded delivery, but both times they couldn't help ...

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