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Scottish channel stv supports blood drive

29 Dec 2008 | by Fionna Ramsay

at this crucial time of year. The two ads, created by The Bridge, will air on 29 December. ...

Cobra Beer aims flavoured lagers at female drinkers

19 Dec 2008 | by Gemma Charles

number of Heal's and French Connection stores as well as at The Times BFI London Film Festival and London ...

Moneysupermarket.com appoints easyJet's David Osborne marketing director

19 Dec 2008 | by Fiona Ramsay

.com's financial-services business. Nixon will become executive deputy chairman. Plumb is the former UK managing ...

Google study argues ads on YouTube have higher brand impact than on TV

19 Dec 2008 | by Fiona Ramsay

on brand perceptions and considerations. The research found users to be 1.5 times more attentive ... of YouTube ad impressions drives brand metrics up to four times higher than TV alone. For GM Europe, Opel/Vauxhall Corsa, metrics were driven three times higher. OTX compared the impact on users of the Opel ...

Travel comparison site scales back due to recession

19 Dec 2008 | by Alex Brownsell

Founder and managing director Ray Mason, head of customer experience Mike Ramsden and marketing manager Vicky Smith are all expected to leave the website early next year. In a statement, Mason said: The timing of the downturn in the economy and the travel sector in particular could perhaps have been better ...

Motorola launches £1,400 mobile phone despite credit crunch

18 Dec 2008 | by Fiona Ramsay

to be up 9%, and luxury fashion and perfumes up 1%, which is three times the size of the market ten years ...

Top 10 Marketing moments of 2008

17 Dec 2008 | by Nicola Clark

It is safe to say that at this time last year, few would have predicted the depth and breadth ... of the US sub-prime mortgage market and the subsequent fall-out in the global financial markets has ... financial institutions. For a nation uniquely obsessed with property, plummeting values have had ...

Nationwide's insurance ads won't show nasty bank manager character

17 Dec 2008 | by Alex Brownsell

Instead, activity by creative agency Karmarama, will promote the brand's car insurance, which is being provided through a partnership with insurer LV=. The TV execution, which breaks on 5 January, shows a suited man in a night-time setting, standing on a road as a car accident takes place ...

Richard Dawkins and British Humanist Association to launch post Christmas campaign

17 Dec 2008 | by Miranda Fitgerald

Ads will feature on 800 bus-sides, following the success of the organisation's previous high-profile fundraising appeal. To date, the BHA's first bus drive has raised more than 126,000 - 23 times its target. The next wave of ads will appear on buses in all major UK cities, including 200 in London, where ...

AMV, DLKW, McCann top agencies in Marketing's Adwatch of the Year 2008

17 Dec 2008 | by Bill Britt

based on how well their ads performed in Adwatch, ranked by how many time their brands were mentioned ...

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