. Trinity Mirror s exit is indicative of how media companies share prices have suffered in recent times ...
In these difficult financial times, when consumers are re-evaluating their choices ... the timing of the activity in with the key triggers that lead to point of market entry and point of market ... the right audience at the right time, with a larger reach than your competitors, provides the missing link ...
to invest in small-screen advertising, particularly during the tough times that are predicted for the next...at PricewaterhouseCoopers behind our original Payback study showed that TV pays back 4.5 times what you invest in it - far ... -strokey word for some time, but what it really means is becoming clear after rapid developments this year. We ... see TV as a point-of-sale medium, because an increasing amount of TV viewing time is simultaneously ...
Time to kill? You've got to be joking. Maybe consumers had time to kill 20 years ago, when work, rest and play were assigned a proper time and a place. Today, however, we all work longer hours ... can I have it. Time spent out of home has doubled since the 1960s, as rising house prices in city ...
eight times faster than PC-based internet use. For brand owners and advertisers, keeping up ... calculates the optimum ad to serve at the optimum time to get a response for its advertiser. As the data set ... to deliver ads that users want to see at a time when they will be most responsive to them. PREDICTION ...
and prospects. And at a time when measurement, evaluation and return on investment have returned to the front ... - invaluable engagement at a time when cut-through is key. This was demonstrated by the launch of Matter - a ... . This comes at a time when the media industry is open to change and advertisers are making sure every pound ...
by time of day, destination or location within the airport are now possible. These campaigns are so easy ... ' shorter-term commitment, faster turnaround times and any number of possible creative opportunities, now ...
Marks Spencer has had a torrid time in 2008. The firm's financial results for the six months ... . The dire financial results prompted M S chairman Sir Stuart Rose to note that he is "cautious" about ... 't be long before the brand sees its scores returning to a similar position to this time last year. For now ...
Brands controlled? The Times, The Sunday Times and Times Online. What are your main priorities ... pitching for new business? Win the pitch before you present by spending as much time as possible ... ? The successful launch of The Sunday Times "For All You Are" campaign and the new Times "Think Again" campaign ...
reported significant search spikes based on real-time TV content. With this in mind, it's not surprising ... times, two things are still absolutely clear - children love quality kids' content and cross ... of advertising sales, Jetix Europe This time last year, the children's TV market was in poor health, hit ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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