on brand perceptions and considerations. The research found users to be 1.5 times more attentive ... of YouTube ad impressions drives brand metrics up to four times higher than TV alone. For GM Europe, Opel/Vauxhall Corsa, metrics were driven three times higher. OTX compared the impact on users of the Opel ...
refused Detroit's big three carmakers financial assistance yesterday, raising fears of bankruptcy and a...is down 2.59% this morning to 18.82. In GM's attempts to land the financial rescue package, it has ...
footage in real time.' Direct packs have been created by youth experiential group Don't Panic ...
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The agency will create campaigns specifically for the UK market and contribute creative work to run across Europe. This is the first time Mazda has appointed a UK agency. The move will see JWT ... created in Germany. The last ad from JWT D sseldorf, "it's time to play", aired in April for the Mazda 5 ...
worker. The spy then steals the Insignia, taking it for a night-time drive through a country setting ... campaign and online promotions. The launch of the Insignia comes at a difficult time for parent company GM, which is seeking financial assistance from the US government. There have been reports ...
Having recently bought a Corsa, the news that parent company GM is in financial trouble led...'ve just got a few questions. I've heard that your owner GM is having some financial difficulties. I bought ... information that the company will go bust at any time. We will continue to do our duty, because we are legally ... to discuss the financial difficulties, I wasn't convinced that the warranty on my car would be honoured. My ...
Normal 0 The move comes as GM is petitioning the US government for financial ... that started earlier in the year, and the timing of this agreement with these other activities is purely ... in which he played. He intends to return to the tour some time in 2009, but will not be at full strength ...
the reduction is clawed back, it will be a continuous measure which, depending on its timing, should boost sales ... can aim for. Citigroup takes centre stage in bank drama A short time ago Citigroup was the world ...
this accumulating fund of information in real-time, getting immediate and constantly updated feedback on how ... is performing across time, in relation to other manufacturers. Results of the customer feedback can be viewed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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