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P&G to launch washing gel that cleans at 15 degrees

than five times as many customers than normal to switch to low-energy washing programmes, with Ariel ...

The Marketing Profile: Tom Hings of Royal Mail

has dipped in recent times, and that it falls to Royal Mail to remind everyone of the format ... times next year, and develop the scheme until it has enough brand partners to target more specific ... of the country for a flat price - failed to return a profit for the first time, posting a loss of 100m. In May ...

Fringe meetings on marketing issues at the Labour Party Conference

by delaying the time it takes to get titles to market. Healthy eating/nutritional labelling The battle ...

Wood steps down as ITN chief executive

opportunities outside the company. He will remain in his role as chairman for a period of time to assist a

ITV public service cuts welcomed

programmes in off-peak time should fall by 40 minutes per week. Richard Oliver, managing partner ... to nine - 40m: Financial savings ITV hopes to make from the proposed cuts to its PSB programming ...

IGA signs multi-year in-game ad deal with Activision

be updated in real time, allowing for campaigns to change creative without a major reprogramming effort ... community for the first time. "By incorporating dynamic in-game advertising in our titles where ...

Sky cuts cost of red-button ads

, with the time it takes for interactive applications to load set to be cut. Other benefits include a streamlined ...

Top 100 direct mail advertisers: financial-services brands

LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced...arguably fuelled the boom in financial services, leading to irresponsible lending,' says Martin Nieri ... -related mailings of 126%. There are signs that financial clients are shifting from acquisition to cross-selling and retention strategies. However, in the long term, specialists expect mail volume to decline as financial ...

Opinion: Your data needs YOU

absolutely right, and even I am guilty of making them publically, time and time again. But isn't it time we ... wartime mentality. Crucially, instead of bemoaning an unstable economy, marketers should use this time of financial and economic pressure as a catalyst to improving the way they work with data. Yes, the credit ...

Interactive Prospect Targeting sold for £1.3m

economic environment, including being impacted by the challenges facing the UK financial sector which ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.