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HP targets healthcare professionals with wristbands

24 Aug 2009 | by Staff

The integrated campaign has been created by Publicis Dialog and includes a mailout asking recipients: "What's good for saving costs, saving time, and saving lives?" Inside the envelope, the pack reads: "HP Imaging and Printing solutions. Just what the doctor ordered." Recipients are directed ...

Co-operative reviews £18 million advertising account

27 Jul 2009

, include advertising for Co-op's financial offering. Co-op has recently completed a re ...

Spring Research launches new method for measuring consumer emotion

17 Jul 2009 | by Rachael Gallagher

-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso ... head of planning at Leagas Delaney London, said that advertising agencies have for a long time been ...

Noble rejoins TMW as digital creative director

13 Jul 2009 | by Rachael Gallagher

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APA launches International Customer Publishing Awards

07 Jul 2009 | by Jacquie Bowser

The International Customer Publishing Awards will replace APA's formerly separate Effectiveness Awards and Creative Awards. For the first time, the APA is inviting entries from abroad following high demand from international organisations, over the last three years, to have the chance to be judged ...

Multiyork runs summer sale campaign through WFCA

29 Jun 2009 | by Staff

in the Saturday editions of the Daily Telegraph and The Times. Media buying is through Walker Media. Separately ...

Cummins Nitro scoops Direct Grand Prix for Tourism Queensland

23 Jun 2009 | by Noel Bussey

by almost 20% compared with this time last year and the jurors said that they had noticed a distinct lack ...

Profitable, cost-effective and trusted B2B marketing

22 Jun 2009 | by SpeakersChannel.tv

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Garrick Hamm on 2009's D&AD black Pencils

11 Jun 2009 | by Garrick Hamm

time in 40 years that the "reverse" (tails, if you're calling it) of UK coins have been redesigned ... on our website and D AD members can download from the site for the first time. For the more tactile ...

2012 Olympics advertising pitch in sponsorship furore

30 Mar 2009 | by Staff

Two agency groups have already said they will withdraw from the pitch unless the sponsorship stipulation is removed, according to reports over the weekend. The payment is expected to be "in kind", including particularly time, rather than an upfront fee. But some agencies are adamant that the price ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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