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The week in marketing

label designed to flash like a graphic equaliser display in time to music. Designed by packaging agency ...

Asda awards job to eCircle

The brief covers Asda.com, Asda Financial Services and Asda Direct, as well as George and its customer title, Asda Magazine, published by Publicis Blueprint. eCircle will work on the strategy alongside Asda's digital agencies, which include Razorfish and AWA. Asda, which is the UK's second ...

The week in marketing

this year because, at the time the ads were first broadcast, the brand did not offer cover to people working in the entertainment industry. - Accurist in time shift British watch manufacturer Accurist has launched a reworked ... . These enable brands to run automated spots in the digital editions of magazines and ebooks for the first time ...

United Biscuits reduces fat content

for the second time. From this month, the levels in McVitie's Digestives, HobNobs and Rich Tea will be cut by a

Brand in the news: Toys 'R' Us

There are times when looking back (nostalgia) can be a warming, enlightening, reassuring experience...I have always had a soft spot for Toys 'R' Us. It's a great brand, which broke the conventions of the category. This year my children got to spend way too much time in the magical flagship store in New York, Ferris wheel and giant Lego characters being among the attractions. But is that reality? Rerunning ...

Coffee chain to lighten up

The coffee-bar brand has hired design agency Conran & Partners to refresh its image. The strategy, led by chief executive Tariq Affara, also includes plans to introduce another 20 shops in the UK during the next 12 months. Affara said: 'We want to make our bars more attractive to spend time in.' He ...

Distributors join forces in Blu-ray ad campaign

the option of watching HD content all the time,' he says. 'The campaign focuses on picture quality ...

The week in marketing

with Father Christmas as they reminisce on the good times they have shared. - Barclays chief leaves Libby ...

Sainsbury's adds to non-food offer

sales growth of 3.7% to almost £11.2m in the first half of the financial year. ...

Nectar seals Viagogo tie

Cardholders will now be able to buy tickets for live events on a dedicated ticket area of the loyalty scheme's website, powered by Viagogo, and receive points for doing so. The is the first time Viagogo has entered into such an arrangement in the UK. According to Nectar, more than 50% of households ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.