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Building your fan base - achieving brand community and loyalty The most successful brands are those that manage to persuade consumers to voluntarily spend time on their marketing communications. If consumers are actually going to take the time to participate and become part of a branded, interactive ...
in the ad. Clearcast said the text appeared at the same time as the voiceover stated: "Fresh, on ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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