to remove filtersThinkbox prepares Harvey the dog TV ad for Christmas
21 Dec 2010 | by Sara Kimberley
at promoting the benefits of TV advertising. Christmas is the perfect time to bring him back and capitalise ...
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Butlin's launches campaign to target busy mums
23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
place for them and their family to unwind, have a great time together and leave with memories of happy ...
Office of Fair Trading tells comms professionals to rethink Twitter tactics
16 Dec 2010 | by David Woods
rules governing unfair trading by not disclosing which posts were sponsored. It is the first time ... , you can see blatant promotion by some PROs. It is only a matter of time before someone brings a case ... if there is a payment involved in online comments - financial or otherwise' - 'PR professionals need to make ...
Harvey Nichols launches satirical online video
15 Dec 2010 | by Sara Kimberley
as an accessory to their outfits. During filming, the dogs had a great time and so did we." ...
IPC claims Nuts readers no longer 'lads'
15 Dec 2010 | by Katherine Levy
they were looking forward to being a dad some day "when the time is right". The majority of interviewees ...
Argos to run comical 'Wise Men' ads
03 Dec 2010 | by Sara Kimberley
the media planning and buying. Siobhan Fitzpatrick, Argos head of brand development, said: "Finding time ... at this time of year and so we have created a new campaign to make sure people know about them." The TV ads ...
British TV will host product placement in 2011
03 Dec 2010 | by Arif Durrani and Maisie McCabe
his predecessor, Andy Burnham, had ruled out allowing product placement. At the time, Viviane ...
Dentsu London: The Hadron Collider
03 Dec 2010 | by Ida Rezvani and Beeker Northam, Dentsu London
". But this has all been rehearsed a million times - the debate, like the word, isn't new, and whichever side ... the word is to talk about people. And that it's far more helpful, progressive and relevant to our times ... creatively and financially for all parties - and more so than what they're already doing brilliantly ...
Imagination Europe: Transforming Businesses through Creativity
03 Dec 2010 | by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe
and not enough surprising them with different sorts of ideas. Too many agency financial models seek to keep ...
Dare: Lessons from the Fat Duck
03 Dec 2010 | by Nick Emmel, Dare
of them at the same time. We like to call it integration. Heston would call it a dog's dinner. It's almost ... a thousand more media options will continue to multiply the results. It can be a costly, time ... ." GENIUS. A participative idea that they go on to integrate. "The zoo was built in record time. Those ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
