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AIS lands DMA Awards Grand Prix

09 Dec 2010 | by Sara Kimberley

the country, which, for the first time, broadcast the England games in 3D. To create a suitable stadium ...

Government seeks 'Fire kills' campaign support from B&Q and Homebase

02 Dec 2010 | by Daniel Farey-Jones

and Reform Group has approved spending on the campaign over the rest of the financial year, deeming its aim ...

Government looks to brands to fund £250m health scheme

01 Dec 2010 | by Gemma Charles

change. At the same time, it will announce agreements on further reformulation of food, better ...

APA SUMMIT: Wired journalist tips rise of real-time marketing

24 Nov 2010 | by John Reynolds

Real-world and real-time viral advertising campaigns will be two burgeoning platforms utilised

Digital Marketing Group profits drop 14%

23 Nov 2010 | by Daniel Farey-Jones

Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services. The company's results ... profitable results by the end of its financial year. With the outlook uncertain, DMG would strike a ...

WPP acquires data marketing business I-Behaviour

10 Nov 2010 | by Sarah Shearman

Colorado-based I-Behaviour is a privately held data co-operative, that provides direct marketing services to merchants, including retailers, financial services firms, consumer magazines and business-to- business companies. More than 1,900 merchants in the US contribute data about customer transaction ...

CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning

04 Nov 2010 | by Simon Kershaw

on the back of a beer mat, please. And next time a long day at the copy coalface calls for a cold one ...

Creating a loyal following

03 Nov 2010 | by Trevor Clawson

The economy may be growing more rapidly than expected, but anyone taking a walk down a local high street can be in no doubt that Britain has yet to escape from the mindset of recession and financial crisis. Witness the nation's supermarkets. According to figures from Nielsen, 37% of the products ...

Retailers trial Royal Mail evening delivery

01 Nov 2010 | by Daniel Farey-Jones

purchased at times more convenient for them. It has pledged to extend the opening times of more than 600 ... . The top five things they said needed to be improved were notification of the time or day of delivery; evening deliveries; evening collection times at postal depots; better weekend deliveries and evening ...

Tories and Lib Dems lead growth list of direct mail users

01 Nov 2010 | by Noelle McElhatton

and telecoms brands now dominate the upper echelons of the top 100 spenders, as financial service brands ...

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