to remove filtersNew Gocompare ads feature David Mitchell
22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Gocompare.com, the financial services comparison site, is launching a series of radio ads this week
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Weight Watchers launches record New Year campaign
22 Dec 2010 | by Rachel Barnes
The campaign promotes Weight Watchers' new points plan, which it describes as the biggest change to the global business in 15 years. The ads one of which will feature a male dieter for the first time are based around members enjoying the improved flexibility of the new plan. The ProPoints system now ...
Initiative launches no-cost global campaign for diabetes charity
22 Dec 2010 | by Katherine Levy
of the JDRF, said: "We are pleased that Initiative has decided to invest its time and resources to support ...
IG Markets launches ads speculating Chinese economic influence
21 Dec 2010 | by Alex Brownsell
Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign...will China s economic growth affect the financial markets?". The campaign, which launched this week ... based around the tagline "Get Thinking", illustrating how real world events affect the financial markets ... how the spread-betting process works, adding "Financial spread betting provides a simple, tax-free way ...
Thinkbox prepares Harvey the dog TV ad for Christmas
21 Dec 2010 | by Sara Kimberley
at promoting the benefits of TV advertising. Christmas is the perfect time to bring him back and capitalise ...
CREATIVE STRATEGY: T-Mobile sings its way to a higher plane
16 Dec 2010 | by Simon S Kershaw
-nosed ad into a universal message. And, given the time of year, an appropriate one. Merry Christmas ...
Harvey Nichols launches satirical online video
15 Dec 2010 | by Sara Kimberley
as an accessory to their outfits. During filming, the dogs had a great time and so did we." ...
Top 10 TV and cinema Ads
15 Dec 2010 | by Staff
masterclass in comedic timing. Creative agency: Mother Creative team: Mother Director: Joseph ... brick wall to get his apples delivered on time. And the wry wit of this spot is every bit as refreshing ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
was judged on how many times the players had scored with prostitutes, rather than a football, 2010 would have ... Nationwide axed its tie to the team . At the time of writing, a replacement sponsor has yet to be secured ... , but there is no doubt that the reputation of Britain s biggest company was irrevocably damaged. At the time of writing ...
Adwatch of the year 2010: highest recall across the year
13 Dec 2010 | by Gail Kemp
the thinking behind the strat egy, it has returned Tesco to pole position in Adwatch for the first time since ... emerged as the year s best-value TV advertising. In tough economic times, is there a lesson ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
