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WPP lands 'Obama agency' Blue State Digital

The financial details have not been released, but in a statement, Blue State said all assets of the company, based in New York but with an office in London, have been acquired by WPP Digital, the ad network s digital investment arm. Blue State specialises in non-profit, cause-related communications, including ...

Haymarket wins London 2012 programme brief

executive of Haymarket Media Group, said: "It s hard to overstate what a coup this is. It s been a long time ...

Scope reviews integrated account

and support for the charity's flagship "Time to get equal" campaign, which fights for equal rights on behalf ... . The short film was part of the charity's Time to Get Equal Week. It will be posted on YouTube , Facebook ...

MediaVest retains £3m Cineworld business

. The Starcom MediaVest Group agency has held the account for more than 10 years, stretching back to the time ...

Miniclip to move ad sales to SunChaser

in the summer with a stated aim of representing no more than five publishers at a time. Pieter Kooyman ...

AOL acquires ad technology platform Pictela

New York-based Pictela, which was founded in 2009, provides a platform for distributing high definition branded content and advertising. It supports video, photos and applications in real-time in a range of formats and is used by publishers including Glam Media and Hearst. AOL did not disclose ...

BookaTable appoints Albion as first retained agency

The agency was awarded the business without a pitch, and will now be responsible for developing an overarching strategy for the brand. It is the first time that BookaTable has held a retained advertising agency. Albion s first integrated campaign for BookaTable will launch early next year, in an effort ...

Practical Action reviews direct marketing brief

. At the time the agency was briefed with developing the charity's plans for integrated acquisition ...

Cineworld picks five agencies to battle for £3m media business

The Starcom MediaVest Group agency has held the account for more than 10 years, stretching back to the time Cineworld was called UGC, and is still very much in contention, contrary to a claim made yesterday in this report. Vizeum, Maxus, MCHI and Walker Media are presenting to the client today (8 ...

Grape lands Agent Provocateur digital brief

bucking bronco machine. The ad has been voted the greatest cult cinema ad of all time , by the cinema ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.