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WPP lands 'Obama agency' Blue State Digital

The financial details have not been released, but in a statement, Blue State said all assets of the company, based in New York but with an office in London, have been acquired by WPP Digital, the ad network s digital investment arm. Blue State specialises in non-profit, cause-related communications, including ...

Don't knock The X Factor, it's a force for good

to agree that the mood of their local community is positive. At a time when David Cameron is seeking ... to London in under two years time. Viewers of the X Factor also have a definite sense of feeling lucky ... and 33% more likely to value their job more. At a time when the media is awash with pessimism, X ...

Haymarket wins London 2012 programme brief

executive of Haymarket Media Group, said: "It s hard to overstate what a coup this is. It s been a long time ...

Facebook video traffic surpasses Yahoo!

The quarterly research shows that for the first time, social media has driven more traffic than ... media peaked at different times, with magazines and online peaking during working hours, while ... "prime-time" hours, from 6pm to 11pm, mirroring their television counterparts. Google, last week ...

Silver surfers get social

avid online news followers, watching video-based news content in real time, and staying current ... , don t be taken aback. With more time on her hands and her family perhaps far away, Facebook ...

Manchester City to launch iPhone app

Launching in January, the app, created by creative agency Aqueduct, will give iPhone users access to club content, including videos and commentary, and statistics from the club's games. A spokesman for Manchester City said the app would not be free, but could not confirm the price at this time. Users ...

Think BR: Procurement is good for you

It's time to stop being negative about advertising procurement. Research proves that it can help...supplier relationship management programs account for nearly half of sourcing time. Seamless ... work alongside marketing and agencies and help both sides do their jobs more effectively, freeing time to develop even better campaigns. So perhaps next time you want to vent your frustration at the tough ...

Sport, movies and the pub: how we spend our leisure time

with Britons during their leisure time, research from YouGov reveals....in the UK are spending their leisure time. In this article, we show that the three big British ... seeking to connect with consumers when they are out and about. How we like to spend our leisure time ... have eaten out at least once in the past six months and 45% have done so five or more times ...

Infectious goes social for online sales push

after a successful start "now was the time to push the brand again". "The infectious website has ...

AOL acquires ad technology platform Pictela

New York-based Pictela, which was founded in 2009, provides a platform for distributing high definition branded content and advertising. It supports video, photos and applications in real-time in a range of formats and is used by publishers including Glam Media and Hearst. AOL did not disclose ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.