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Pizza Hut launches A-Team pizza campaign

05 Aug 2010 | by Jacob Mathias

by Starcom. The ad campaign uses time targeted, demographically targeted, geo-targeted, contextually ...

Old Spice targets Twitter generation

14 Jul 2010 | by Daniel Farey-Jones

Mustafa in the shower and talking to a camera, but this time addressing individual Twitter users famous ...

Mediasense hires first head of digital

09 Jun 2010 | by Mark Banham

performance in digital channels. It's a great time to join them and I'm looking forward to putting new media ...

Ladbrokes kicks off World Cup with 'Get Carter' style ad

28 May 2010 | by Ben Bold

The campaign, which was created by M C Saatchi and is described by Ladbrokes as is its "biggest ever", will make its debut on ITV1 this Sunday during the half-time ad break in the England versus Japan game. The ad stars ex-footballers Ian Wright and Chris Kamara, who have both appeared in earlier ...

Creativity and the art of collaboration

30 Apr 2010

There was a time when creatives hated everybody - account handlers and clients alike. Has that all...and would play Feelings ten times a night if that's what the half-drunk, boorish punters wanted. Jeff is a ... The account handler/creative relationship is nothing like as bad as the time when one of our noblest, quietest ... over time - in the 60s and 70s, there were leading creative talents who revelled in their working ...

Close-Up: Can ISBA model connect agencies and advertisers?

30 Apr 2010

as a viable financial model. But what's essential is the recognition that we need agreed outcomes ... on advertising rather than properly rewarding and incentivising risk, innovation, time investment or excellence ... significantly more than the time-based fee equivalent. If we follow principles such as these, the effectiveness ...

Media: All about ... Cinema advertising

30 Apr 2010 | by Alasdair Reid

It's almost obligatory to begin any article on Pearl and in leaner times, both would suffer ... from their new employers but have been given a promise of renewed financial backing. - As Jacob puts ... of investment." - Willis adds: "And it's timely because the medium is doing brilliantly in audience terms ...

Close-Up: How Mindshare crashed the MIP party

30 Apr 2010

a financial return for Mindshare and the initial client funder - making us a media agency ... , but this time it feels weird, a media agency selling creative works alongside the big boys such as Fremantle ... Factor, but given time we will. Over the next few years we would like to develop a drama series ...

Media Forum: Does Indy package add up?

30 Apr 2010

, however. He comments: "At a time when the press sector is struggling financially, as audiences migrate ... time? A General Election is a defining point for newspapers because they do lead the debate for certain ...

Perspective: Why this General Election is actually a personal election

30 Apr 2010 | by Mark Cridge

-copied model. The scale, financial requirement and length of the US campaign is of a magnitude greater than ...

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