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WPP lands 'Obama agency' Blue State Digital

The financial details have not been released, but in a statement, Blue State said all assets of the company, based in New York but with an office in London, have been acquired by WPP Digital, the ad network s digital investment arm. Blue State specialises in non-profit, cause-related communications, including ...

Don't knock The X Factor, it's a force for good

to agree that the mood of their local community is positive. At a time when David Cameron is seeking ... to London in under two years time. Viewers of the X Factor also have a definite sense of feeling lucky ... and 33% more likely to value their job more. At a time when the media is awash with pessimism, X ...

Haymarket wins London 2012 programme brief

executive of Haymarket Media Group, said: "It s hard to overstate what a coup this is. It s been a long time ...

Facebook video traffic surpasses Yahoo!

The quarterly research shows that for the first time, social media has driven more traffic than ... media peaked at different times, with magazines and online peaking during working hours, while ... "prime-time" hours, from 6pm to 11pm, mirroring their television counterparts. Google, last week ...

Paper Round (23 December) - Which clients are advertising in the national press?

, the Daily Mirror, the Daily Telegraph and The times. Morrisons is running full-page ads to emphasise ... advertising some gadget gift ideas in The Sun and The Times. DFS Sofas advertises double savings in The Guardian, Daily Mail, Daily Mirror, Daily Telegraph and The Times. B Q Kitchens promotes its kitchen ...

Samsung to give diamonds away with new handset

audience, the extreme sports enthusiast, for the first time." Samsung launched Google's new Nexus ...

FT names Apple's Steve Jobs as 'Person of the Year 2010'

The Financial Times has named Apple chief executive Steve Jobs its "Person of the Year 2010...Mittal and president of the European Central Bank, Jean-Claude Trichet. Earlier this month, Time ...

O2 plans Near Field Communication launches in 2011

the moment, it is small-scale, but offers are made to thousands of customers at a time to push certain brands ...

John Lewis continues to perform well despite the snow

In the week to 18 December, John Lewis reported a record weekly performance, with its second-best sales to date and marking only the second time the group has turned over 120m in a week, despite the sales freeze due to the cold weather . However, the increases have stalled a little in the four days ...

Lexus to re-position around 'progressive luxury'

time the retailer has featured a hybrid model. The last car to appear in the window was Aston Martin ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.