to remove filtersChristmas Day online sales tipped to be a record at £153m
22 Dec 2010 | by Sarah Shearman
at an all-time high, accounting for 10.5% of total retail sales in the UK for November. Online sales rose ...
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John Lewis continues to perform well despite the snow
23 Dec 2010 | by Ed Owen
In the week to 18 December, John Lewis reported a record weekly performance, with its second-best sales to date and marking only the second time the group has turned over 120m in a week, despite the sales freeze due to the cold weather . However, the increases have stalled a little in the four days ...
Weight Watchers launches record New Year campaign
22 Dec 2010 | by Rachel Barnes
The campaign promotes Weight Watchers' new points plan, which it describes as the biggest change to the global business in 15 years. The ads one of which will feature a male dieter for the first time are based around members enjoying the improved flexibility of the new plan. The ProPoints system now ...
B&Q launches 'January' sales on Friday
15 Dec 2010 | by Ed Owen
financial conditions in the country as the precursor to people opting to improve their homes, rather than ... , bedroom or bathroom for your home takes time, with many customers booking in design consultations with our show room experts. "Customers will now have more time to plan, design and shop the range as well ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
was judged on how many times the players had scored with prostitutes, rather than a football, 2010 would have ... Nationwide axed its tie to the team . At the time of writing, a replacement sponsor has yet to be secured ... , but there is no doubt that the reputation of Britain s biggest company was irrevocably damaged. At the time of writing ...
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
media and no rules were in place at that time. "There were no clear rules on commercial activity ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
of TV ads. At a time when many brands are increasing their investment in social media and embracing ... or billboards any time soon. Old Spice goes viral While it has not changed the smell, Old Spice ...
Makro to uses Twitter auction for Christmas
10 Dec 2010 | by Ed Owen
"Tweet a Price", allows followers to drive down the cost of products by retweeting posts of products by @MakroUK. The more times a product is retweeted, the greater the discount up to 50% off ... , and the run-up to Christmas is a key sales time. "On top of our everyday low prices, this year we ...
Dreams appoints Starcom MediaVest Group to £35m account
02 Dec 2010 | by Maisie McCabe
2000, during which time the retailer has significantly enhanced its media spend and increased its ... for its advertising account , but at the time, it was thought that the media account was not affected ...
Reckitt top brass awarded million-pound share bonuses
02 Dec 2010 | by Ed Owen
quarter of 2010 , with revenue moving past the 2bn marker for the quarter for the first time. Reckitt ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
