to remove filtersChristmas Day online sales tipped to be a record at £153m
22 Dec 2010 | by Sarah Shearman
at an all-time high, accounting for 10.5% of total retail sales in the UK for November. Online sales rose ...
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John Lewis continues to perform well despite the snow
23 Dec 2010 | by Ed Owen
In the week to 18 December, John Lewis reported a record weekly performance, with its second-best sales to date and marking only the second time the group has turned over 120m in a week, despite the sales freeze due to the cold weather . However, the increases have stalled a little in the four days ...
Infectious goes social for online sales push
17 Dec 2010 | by Staff
after a successful start "now was the time to push the brand again". "The infectious website has ...
Internet now accounts for 10.5% of all retail sales
17 Dec 2010 | by Ed Owen
Official retail figures for November show internet sales at an all-time high, accounting for 10...retailing is stark, growing at 3.5 times the rate of the whole sector month to month. Internet sales rose 37 ... greater growth, with retail sales growing more than 10 times more quickly. Compared to November 2009 ...
The new era of brand building
15 Dec 2010 | by Gary Moss
"A brand is a living entity and is enriched or undermined cumulatively over time, the product of a thousand small gestures" Michael Eisner, Disney Losing the Trust Game Come on, tell the truth; how much attention does your business pay to customer research? Don t cheat, I mean genuine ...
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
media and no rules were in place at that time. "There were no clear rules on commercial activity ...
Makro to uses Twitter auction for Christmas
10 Dec 2010 | by Ed Owen
"Tweet a Price", allows followers to drive down the cost of products by retweeting posts of products by @MakroUK. The more times a product is retweeted, the greater the discount up to 50% off ... , and the run-up to Christmas is a key sales time. "On top of our everyday low prices, this year we ...
Hublot uses battered millionaire's face in watch ad
08 Dec 2010 | by Ed Owen
run the ad in today's Financial Times and International Herald Tribune. The ad contains a quote ...
Co-op launches trials city delivery service in Manchester
08 Dec 2010 | by Ed Owen
-up to Christmas, when everyone is busy and time is precious." Customers spending under 25 in store, or those who ...
Alan Mitchell Reinventing marketing: Deny the fundamental law of marketing and you'll fail
08 Dec 2010 | by Alan Mitchell
Pipers of the modern world. Thus, for example, in an article for the Financial Times a few years back ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
