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Lexus to re-position around 'progressive luxury'

time the retailer has featured a hybrid model. The last car to appear in the window was Aston Martin ...

US sues BP for Deepwater Horizon catastrophe

." BP's statement continued: "BP will answer the government s allegations in a timely manner ...

OFT cracks down on 'deceptive' promotional blogging

media and no rules were in place at that time. "There were no clear rules on commercial activity ...

Haymarket's Rupert Heseltine on his first year in office

, especially for those operating in the UK, but it does provide a timely reminder about the company s global ... and innovative the company can be. The last slump in the group s financials followed the dotcom crash and 9 ... am very happy and delighted where we are at this time right now. Let s look forward, not back. We re ...

Seat airs first branded online TV programme

The programmes have been fronted by 'Fifth Gear' presenters Vicki Butler-Henderson and Jonny Smith. This is the first time 'Fifth Gear' has supported advertising-funded content. The seven six-minute online ... whether men or women make the better drivers. The programmes have already been viewed over 65,000 times ...

The evolution of decision making

(or other resources such as time). Low involvement purchases tend to be relatively cheap, or where behaviour has been automated over time. Both high and low involvement decisions can be driven by rational ... the consumer has at the time of purchase, to the prevailing social norms. For example, when deciding what ...

Helen Edwards on Branding: Snakes and Ladders

since the 50s and the academics will keep on churning stuff out, but its time as marketing's shiny new ...

Helen Edwards on Branding: Not all it's cracked up to be

, the toptable idea has been running for some time. In 2004, Campaign claimed agencies lost their place in the 80 ...

We Buy Any Car appoints Driven as its first ad agency

that will launch in the New Year. It is the first time We Buy Any Car has hired an advertising agency. It has ...

OFT threatens fines for 'misleading' pricing

and delivery charges are added during the buying process) Time-limited offers (for example 'offer must end ...

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