to remove filtersHelen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
since the 50s and the academics will keep on churning stuff out, but its time as marketing's shiny new ...
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OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
media and no rules were in place at that time. "There were no clear rules on commercial activity ...
Helen Edwards on Branding: Not all it's cracked up to be
06 Dec 2010 | by Helen Edwards
, the toptable idea has been running for some time. In 2004, Campaign claimed agencies lost their place in the 80 ...
OFT threatens fines for 'misleading' pricing
02 Dec 2010 | by Ed Owen
and delivery charges are added during the buying process) Time-limited offers (for example 'offer must end ...
Profile: Putting love on the menu at PizzaExpress
01 Dec 2010 | by John Reynolds
when I had children. I had been flying around Europe and Latin America for years, so the time felt ... . At times taciturn and self-analytical, it quickly becomes apparent - even to a cynical journalist ...
1 in 5 to shop via mobile this Christmas
29 Nov 2010 | by Ed Owen
of the year for online orders. For the first time this year, we anticipate a significant amount ... : "Retailers need to simplify the conversion process, while at the same time, educate and explain both ...
McDonald's in fresh push to combat 'McJob' perceptions
25 Nov 2010 | by Sarah Shearman
staff foundation degrees in managing business operations for the first time. Yesterday, McDonalds ...
Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
of time and aggravation. Helen Edwards has a PhD in marketing, an MBA from London Business School ... top with a rating of 74%. The average for the financial-services category was a pretty dismal 52 ... it the worst bank for service at the time. The effect had perhaps been amplified by the fact that it had some ...
Retailers braced for disappointing Christmas
12 Nov 2010 | by Ed Owen
Despite encouraging figures from Marks Spencer , Sainsbury's and others for the first half of this financial year, shoppers will be frugal and reluctant to splurge on expensive items this Christmas, a YouGov ... [October] generally a worse time or a better time to make major purchases?", 37% said they were in a worse ...
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
who focus on the issue on a full-time basis - a chief culture officer. - As an academic up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
