to remove filtersChristmas Day online sales tipped to be a record at £153m
22 Dec 2010 | by Sarah Shearman
at an all-time high, accounting for 10.5% of total retail sales in the UK for November. Online sales rose ...
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John Lewis continues to perform well despite the snow
23 Dec 2010 | by Ed Owen
In the week to 18 December, John Lewis reported a record weekly performance, with its second-best sales to date and marking only the second time the group has turned over 120m in a week, despite the sales freeze due to the cold weather . However, the increases have stalled a little in the four days ...
Weight Watchers launches record New Year campaign
22 Dec 2010 | by Rachel Barnes
The campaign promotes Weight Watchers' new points plan, which it describes as the biggest change to the global business in 15 years. The ads one of which will feature a male dieter for the first time are based around members enjoying the improved flexibility of the new plan. The ProPoints system now ...
Sport, movies and the pub: how we spend our leisure time
20 Dec 2010 | by YouGov
with Britons during their leisure time, research from YouGov reveals....in the UK are spending their leisure time. In this article, we show that the three big British ... seeking to connect with consumers when they are out and about. How we like to spend our leisure time ... have eaten out at least once in the past six months and 45% have done so five or more times ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
was judged on how many times the players had scored with prostitutes, rather than a football, 2010 would have ... Nationwide axed its tie to the team . At the time of writing, a replacement sponsor has yet to be secured ... , but there is no doubt that the reputation of Britain s biggest company was irrevocably damaged. At the time of writing ...
One in five would follow brands for special deals
14 Dec 2010 | by Ed Owen
More than 65% of food shoppers use social media, the new research suggests, but they would be apprehensive about following food or food retail brands unless there was an incentive. At the same time, 21% of people said they would use social media, such as Twitter or Facebook, to find vouchers or other offer ...
BookaTable appoints Albion as first retained agency
14 Dec 2010 | by Matt Williams
The agency was awarded the business without a pitch, and will now be responsible for developing an overarching strategy for the brand. It is the first time that BookaTable has held a retained advertising agency. Albion s first integrated campaign for BookaTable will launch early next year, in an effort ...
Absolut embraces QR technology for app push
13 Dec 2010 | by Gemma Charles
on a variety of preferences such as desired taste, colour, spirit, time of the day, weather, bar vibe ...
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
media and no rules were in place at that time. "There were no clear rules on commercial activity ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
of TV ads. At a time when many brands are increasing their investment in social media and embracing ... or billboards any time soon. Old Spice goes viral While it has not changed the smell, Old Spice ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
