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Butlin's launches campaign to target busy mums

23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

place for them and their family to unwind, have a great time together and leave with memories of happy ...

Snow estimated to cost BA £40m

22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

, but in this instance they have done a better job than during the ash cloud crisis. This time BA has done the correct ...

Top 10 TV and cinema Ads

15 Dec 2010 | by Staff

masterclass in comedic timing. Creative agency: Mother Creative team: Mother Director: Joseph ... brick wall to get his apples delivered on time. And the wry wit of this spot is every bit as refreshing ...

BA announces £10 fuel hikes for long haul flights

14 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

and Club World flights will also increase according to the nine hour flight time. No charges ...

OFT cracks down on 'deceptive' promotional blogging

13 Dec 2010 | by Ed Owen

media and no rules were in place at that time. "There were no clear rules on commercial activity ...

The evolution of decision making

08 Dec 2010 | by Richard Morris

(or other resources such as time). Low involvement purchases tend to be relatively cheap, or where behaviour has been automated over time. Both high and low involvement decisions can be driven by rational ... the consumer has at the time of purchase, to the prevailing social norms. For example, when deciding what ...

Simonseeks.com to debut £2m TV campaign

07 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

there with our Community Guides. "It's about time that there was a credible alternative to the likes ... to the amount of times they are read. The site won Website of the Year at The Good Web Guide's inaugural ...

OFT threatens fines for 'misleading' pricing

02 Dec 2010 | by Ed Owen

and delivery charges are added during the buying process) Time-limited offers (for example 'offer must end ...

Opinion: Could people ever feel affection for Heathrow Airport as an event venue?

01 Dec 2010 | by Staff

and depart from these points every day, so engaging that audience, particularly when they have time to kill ... and instilling a sense of affection over a long period of time. A co-created and co-curated programme of events ... flow of 130,000 passengers, and you're guaranteed two hours of their time. Don't just focus ...

Brand Health Check: Pontin's

01 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

Failing to move with the times has cost the brand dearly..... However, with Pontin's failing to rake it in at a time when the 'staycation' is in vogue, is it too late ... facilities are no longer acceptable. In uncertain economic times, Pontin's is well placed to fulfil ... , Pontin's has failed to move with the times. Look at the Pontin's and Butlin's websites and it is apparent ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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