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City & Corporate: Companies make a virtue of doom

that are preparing themselves for tough times by doing what they can to reduce costs. Thus the bigger the programme ... finally go will be temporary workers rather than full-time employees. Perhaps we should note that BT ...

Viewpoint: Industry Veteran speaks out

Also, in reality there is a great need for corporate PR to let key markets, including the financial community, know you are weathering the storm effectively during the recession. This is the case at any time when a client is facing problems; the real key is for the consultancy to be creative ...

Phones4u plans consumer hire

leader Carphone Warehouse led the group to call in financial comms firm Smithfield last month ...

Warner Chilcott buyout propels FD to top spot

Financial Dynamics has shot six places to the top spot in the first Dealwatch of 2005, although...firms worked on £15.7bn of deals. Ranking 1 Financial Dynamics 2 Finsbury ...

Consumer PR: Targeting the next generation

and ask for a quote from lobbying groups anyway. We are therefore making sure senior executives spend time ... with PR. 'They are used to getting an instant response from advertising, and it takes more time to shift ...

City & Corporate: Adventis launches comms push ahead of flotation

Marketing and advertising firm Adventis this week kicked off a financial comms offensive ahead of a...and financial services industry. Phillpot told PRWeek the company would buy or form joint ventures ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

it an ongoing presence for the first time. Objectives To drive affinity for the brand with Pepsi's core ... and February, while many of the tabloids featured Pepsi several times over successive days. There have been 168 ...

Media Analysis: Tabloids crank up celebrity stakes

're waiting for proofs. If the story is good, though, call any time.' The Goss Publication: The Daily ... . Or when they bombard us with crap.' When's the best time to contact you? 'Our daily deadline is around 6 ...

Doggett outlines restructure plans for Borkowski PR

part-time. Borkowski business development director Larry Franks said: 'We have always organised work ...

EDITORIAL: Self-reliant start to PR's new year

spending rises in times of crisis, saying that it is human nature to veer towards cost-cutting even when ... greatly across specific sectors. While the impact on sectors such as travel and financial services ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.