Peter Noble PR to promote Warner Sopranos launch
02 Mar 2001
for some time. However, a more intensive campaign awaits the cross-format launch of the second series ...
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Media Reach wins DoH anti-smoking Asian campaign
02 Mar 2001
.' This is the second time MRA has worked with the DoH. Two years ago it was involved in the safer sex campaign ...
Grayling Group merges Profile with lobby shop
09 Feb 2001
but the Profile name will remain in place for some time within the Grayling Group in the context of corporate ...
Rowland Communications gets DuPont's Teflon PR job
02 Feb 2001 | by HOLLY WILLIAMS
. DuPont awarded Rowland the work following a three-way competitive pitch. It is the first time Teflon ...
CAMPAIGNS: Product Launch - Micro scoot becomes a must-have
26 Jan 2001 | by TARA STEVENS
, Dazed and Confused and Time Out, generating a buzz among image-conscious readers and letting the news ...
CAMPAIGNS: Kids PR - Norton spins Tracy Island into success
19 Jan 2001 | by NICK PURDOM
to the trade at the London Toy Fair in January, a time when retailers traditionally place their orders ... . This time instructions on how to make the model were posted on the Blue Peter website, but some newspapers ... 's SMTV and Children's BBC. Norton arranged a major tie-in with Radio Times, resulting in four different ...
HFC Bank to put Marbles cards PR work out to pitch
01 Dec 2000 | by JOHN FRANK and HOLLY WILLIAMS
Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services. Martin Rutland, HFC ... the marketing mix we already have and work with our existing financial agency, Luther Pendragon,' he added ...
Lucozade turns to RED for Sport drink accessibility
01 Dec 2000 | by JENNIFER WHITEHEAD
't think winter was a bad time to begin a soft drink campaign 'because Lucozade Sport is aimed at all ...
WPP takeover of Finsbury reaches the final hurdle
27 Oct 2000 | by HOLLY WILLIAMS
to reach a decision on the proposed takeover of the financial PR firm by the end of the year....by at least four groups since it was formed six years ago by ex-Financial Times journalist Roland Rudd ... to reach a decision on the proposed takeover of the financial PR firm by the end of the year. Talks ... 50 million. WPP, which already owns financial PR outfit Buchanan Communications, has also ...
CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge
13 Oct 2000 | by BEN BOLD
campaign, timed to coincide with the launch of new flood warning codes throughout England and Wales ... -ordinated by Circus, featured TV commercials for the first time for the agency. Radio adverts were also used ... the mass-market media second time around. The icas brief was to target consumer magazines for autumn ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
