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City & Corporate: Companies make a virtue of doom

that are preparing themselves for tough times by doing what they can to reduce costs. Thus the bigger the programme ... finally go will be temporary workers rather than full-time employees. Perhaps we should note that BT ...

Viewpoint: Industry Veteran speaks out

Also, in reality there is a great need for corporate PR to let key markets, including the financial community, know you are weathering the storm effectively during the recession. This is the case at any time when a client is facing problems; the real key is for the consultancy to be creative ...

Microsoft campaign puts Burson on the defensive

-search market that did not name Microsoft. Esure did not respond to inquires by press time. Gottheimer ...

VSS report lauds PR

The report forecasts an annual growth rate of 10% to 15% for PR in that time period, putting it in the upper echelon of growth, along with pure-play Internet and mobile services, branded entertainment, out ... .7%. In 2008, spending on the industry is expected to top $1 trillion for the first time. By 2011, total ...

New York Times to cut operating costs

NEW YORK: The New York Times announced yesterday that its earning per share fell more than 50..., circulation, and sales categories, according to Times Company corporate communications head Catherine Mathis ...

'HGM' has critics questioning BET's vision

] with a lot of the decisions it s made with its programming, says Eric Deggans, St. Petersburg Times TV ...

Tea Council changes tactics to target youth

. For the first time in the group s more than 60-year history, it introduced a program aimed at 20-something ... -mail promotion that reached 50,000 high school and college students via financial aid offices and guidance ...

Big Daddy rally boosts image

excitement - only to fall on hard times after mismanagement from a franchisee.

A call to arms

time of year, and January through March is the slow period. Certainly, appealing to families ... War, where soldiers were really spat upon when they came back, Henriksen says. This time, even ...

VH1 taps Susan Blond for foundation

all the time for Save the Music, it has never done one to this scale, she said. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.