02 Apr 2004
| by Adam Hill
it an ongoing presence for the first time.
Objectives
To drive affinity for the brand with Pepsi's core ...
and February, while many of the tabloids featured Pepsi several times over successive days. There have been 168 ...
31 Aug 2001
| by CHRIS SCOTT
is to ditch its long-time mascot, a CRE spokesperson confirmed
it had been consulted over the decision ...
of the line of collectable Golly badges have
been planned for some time.
The CRE this week claimed ...
31 Aug 2001
| by CHRIS SCOTT
is to ditch its long-time mascot, a CRE spokesperson confirmed
it had been consulted over the decision ...
of the line of collectable Golly badges have
been planned for some time.
The CRE this week claimed ...
01 Dec 2000
| by JOHN FRANK and HOLLY WILLIAMS
Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services.
Martin Rutland, HFC ...
the marketing mix we already have and work with our existing financial agency, Luther Pendragon,' he added ...
01 Dec 2000
| by JENNIFER WHITEHEAD
't think winter was a bad time to begin a soft drink campaign 'because Lucozade Sport is aimed at all ...
29 Sep 2000
| by BEN BOLD
the foot of the page, entitled 'passing thoughts'.
At the time of going to press, PR Week was told ...
22 Sep 2000
.'
This is a particularly important time for Quality Street. This month saw
the launch of its newly ...
09 Jun 2000
| by JENNIFER WHITEHEAD
, but
carrying on with their outdoor activities regardless, with the strapline
Summer s back. Time to drink..., but
carrying on with their outdoor activities regardless, with the strapline
Summer s back. Time to drink ...
), may think this is a recipe for a disastrously glorious
summer. However, when the time came to shoot ...
24 Sep 1999
| by RICHARD EDWARDS
it is an important market for us with specialist
needs and because of the time difference between there and Europe ...
, but most of her time is taken up by ensuring
samples of the season s collection are sent out to the right magazines
at the right time.
Keeping up our relationship with the press is a big part of my job ...
10 Sep 1999
| by SIMON ELLERY
dietary habits.
TOM BLACKETT, Interbrand Newell and Sorrell
The reason the time ...