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Campaign: Pepsi highlights music and soccer stars - Media Relations

it an ongoing presence for the first time. Objectives To drive affinity for the brand with Pepsi's core ... and February, while many of the tabloids featured Pepsi several times over successive days. There have been 168 ...

BEHIND THE HEADLINES: Golly axe turns focus onto corporate identities

is to ditch its long-time mascot, a CRE spokesperson confirmed it had been consulted over the decision ... of the line of collectable Golly badges have been planned for some time. The CRE this week claimed ...

BEHIND THE HEADLINES: Golly axe turns focus onto corporate identities

is to ditch its long-time mascot, a CRE spokesperson confirmed it had been consulted over the decision ... of the line of collectable Golly badges have been planned for some time. The CRE this week claimed ...

HFC Bank to put Marbles cards PR work out to pitch

Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services. Martin Rutland, HFC ... the marketing mix we already have and work with our existing financial agency, Luther Pendragon,' he added ...

Lucozade turns to RED for Sport drink accessibility

't think winter was a bad time to begin a soft drink campaign 'because Lucozade Sport is aimed at all ...

CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image

the foot of the page, entitled 'passing thoughts'. At the time of going to press, PR Week was told ...

Red Rooster PR picked for Quality Street relaunch

.' This is a particularly important time for Quality Street. This month saw the launch of its newly ...

DIARY: Come rain or ... rain, Starbucks insists the Frappuccino show must go on

, but carrying on with their outdoor activities regardless, with the strapline Summer s back. Time to drink..., but carrying on with their outdoor activities regardless, with the strapline Summer s back. Time to drink ... ), may think this is a recipe for a disastrously glorious summer. However, when the time came to shoot ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

it is an important market for us with specialist needs and because of the time difference between there and Europe ... , but most of her time is taken up by ensuring samples of the season s collection are sent out to the right magazines at the right time. Keeping up our relationship with the press is a big part of my job ...

THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?

dietary habits. TOM BLACKETT, Interbrand Newell and Sorrell The reason the time ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.