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Phones4u plans consumer hire

leader Carphone Warehouse led the group to call in financial comms firm Smithfield last month ...

CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

, Dazed and Confused and Time Out, generating a buzz among image-conscious readers and letting the news ...

CAMPAIGNS: Kids PR - Norton spins Tracy Island into success

to the trade at the London Toy Fair in January, a time when retailers traditionally place their orders ... . This time instructions on how to make the model were posted on the Blue Peter website, but some newspapers ... 's SMTV and Children's BBC. Norton arranged a major tie-in with Radio Times, resulting in four different ...

Dixons hires Le Fevre to revamp retail arms

.' Dixons also retains Square Mile for its financial PR management and Lexington Communications for public ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

it is an important market for us with specialist needs and because of the time difference between there and Europe ... , but most of her time is taken up by ensuring samples of the season s collection are sent out to the right magazines at the right time. Keeping up our relationship with the press is a big part of my job ...

Focus: Marketing Comms - The faces behind the brand names

: cars, financial services, telecommunications and utilities. And, according to Mottram s own ... to have a single international programme but at the same time take into account different market needs ...

CAMPAIGNS: International Media Relations - Pammi grabs a pizza the action

, and having a good time - brand images of Pizza Hut s deep pan pizzas...., and having a good time - brand images of Pizza Hut s deep pan pizzas. Baywatch at one time had ... campaigns were launched at different times, beginning with Belgium and Spain in November and December 1996, Poland in January 1997 and the UK and German launches in early February at the time of her personal ...

CAMPAIGNS: FASHION; Karan’s party makes the A list

Sunday Times fashion journalist who persuaded Donna Karan to support it) and Marie Curie Cancer Care ... time securing broadsheet and glossy fashion magazine coverage of Karan the guru and her vision ...

NEWS: STOP PRESS

companies retained Brunswick for financial PR but brought in new advisers for the bid at the end of last month. Hays, which called in Financial Dynamics for the bid, will revert to Brunswick ... Shandwick for financial PR and public affairs advice following the agency s project work tackling ...

NEWS: STOP PRESS

, has hired Keene Communications to push its software and consultancy services to London s financial ... advertising group BDDP will not affect a new equity deal with its financial PR subsidiary Financial ... as a director of the firm, not as head of its UK financial PR and investor relations division ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.