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City & Corporate: Companies make a virtue of doom

21 Nov 2008 | by Anthony Hilton

that are preparing themselves for tough times by doing what they can to reduce costs. Thus the bigger the programme ... finally go will be temporary workers rather than full-time employees. Perhaps we should note that BT ...

Viewpoint: Industry Veteran speaks out

07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair

Also, in reality there is a great need for corporate PR to let key markets, including the financial community, know you are weathering the storm effectively during the recession. This is the case at any time when a client is facing problems; the real key is for the consultancy to be creative ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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