to remove filtersOmega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
." The London 2012 Olympics marks the 25th time that Omega has been the official Olympic timekeeper. However ...
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R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...
Pick of the Week - Fold7/Carlsberg
17 May 2012
Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
-recalled ad. On the other hand, perhaps it s not actually that hard in today s financially cautious world ...
Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
struck up a partnership with Spotify and Last.fm, believed to be the first time that they have worked ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts..., an indication the repositioning is having a positive impact came last week with financial results for the six ... -led. I imagine easyjet's brand perception has been good for some time, most obviously because ...
Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
the UK. There isn t information on the delivery time from field to store and the contact us box reveals ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
