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HSBC's Chris Clark on a new era for the bank's marketing

is something we'd all do well to indulge. Times are hard, but we owe it to ourselves as human beings to find ...

Brand barometer: Foot Locker's latest viral campaign reviewed

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ... and encourages the user to watch more than once. There is no time to overwhelm the audience. It has all ... ://viralvideochart.unrulymedia.com/chart_keyword/Ones_To_Watch_30-05-12?format=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor ...

Brand Health Check: French Connection

acknowledging at the time that, while French Connection's international and licensing businesses in North ... financial year PETER CORRIERI - Director, EPFD and an ex-head of menswear design at French ... credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ...

Sainsbury's squares up to M&S for summer marketing face-off

and insights at Sainsbury's, speaking exclusively to Marketing, said: "We spend a lot of time listening to our ...

Tourist numbers to dip before Olympic boost

just before the games simply means that tourists are choosing to travel around the peak time to avoid ...

Brand Manager of the Week: Andy Irving

. What is your all-time favourite slogan? The simplicity and emotional resonance of 'Just do it ...

Helen Edwards: Lies, damn lies and 'dataviz'

Times campaign for its Rich List supplement. Each ad is essentially a data-visual, in which famous ... York Times, is professor emeritus of political science, statistics, and computer science at Yale ...

Cadbury parts company with marketer Creighton after 35 years

the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

at the discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga ... : timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ...

British Gas readies 'free swim' Olympic campaign

to enjoy spending time in the water during what promises to be an unforgettable summer." The television ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.