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BrandMAX speaker preview: Nick Manning on brand optimisation and the media industry

23 Aug 2011 | by Staff

elusive as we continue to live in straitened economic times. Increasingly the market is dividing ...

Lebedev Indy deal rests on office agreements

09 Mar 2010 | by John Reynolds

, the rubber stamping of which is still understood to be imminent. On Friday, The Times ran a story ...

Insider's Guide: Wired

01 Apr 2009 | by Staff

style of management, which is useful in these turbulent times. Working on a launch can be quite ...

Media Week Essay - Experiential

09 Dec 2008 | by James Long

In these difficult financial times, when consumers are re-evaluating their choices ... the timing of the activity in with the key triggers that lead to point of market entry and point of market ... the right audience at the right time, with a larger reach than your competitors, provides the missing link ...

Media Week Essay - Television

09 Dec 2008 | by David Brennan

to invest in small-screen advertising, particularly during the tough times that are predicted for the next...at PricewaterhouseCoopers behind our original Payback study showed that TV pays back 4.5 times what you invest in it - far ... -strokey word for some time, but what it really means is becoming clear after rapid developments this year. We ... see TV as a point-of-sale medium, because an increasing amount of TV viewing time is simultaneously ...

Media Week Essay - Digital Out-of-home

09 Dec 2008 | by Nicky Cheshire

Time to kill? You've got to be joking. Maybe consumers had time to kill 20 years ago, when work, rest and play were assigned a proper time and a place. Today, however, we all work longer hours ... can I have it. Time spent out of home has doubled since the 1960s, as rising house prices in city ...

Media Week Essay - Digital

09 Dec 2008 | by Michael Steckler

eight times faster than PC-based internet use. For brand owners and advertisers, keeping up ... calculates the optimum ad to serve at the optimum time to get a response for its advertiser. As the data set ... to deliver ads that users want to see at a time when they will be most responsive to them. PREDICTION ...

Media Week Essay - Direct Marketing

09 Dec 2008 | by Antony Miller

and prospects. And at a time when measurement, evaluation and return on investment have returned to the front ... - invaluable engagement at a time when cut-through is key. This was demonstrated by the launch of Matter - a ... . This comes at a time when the media industry is open to change and advertisers are making sure every pound ...

Media Week Essay - Airport Media

09 Dec 2008 | by John Rankin

by time of day, destination or location within the airport are now possible. These campaigns are so easy ... ' shorter-term commitment, faster turnaround times and any number of possible creative opportunities, now ...

Young People - A fine balance

02 Dec 2008 | by Sarah Crawley-Boevey

would have a negative impact on the sector financially or would have no effect whatsoever. But one ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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