Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...
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HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
is something we'd all do well to indulge. Times are hard, but we owe it to ourselves as human beings to find ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, despite many confrontations. Every time the pair had been on the same list, the rival walked off ... international congress, held every three years. This time, the organisers have reduced the consideration set ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...
Amex rolls out first SMS-interactive billboard
08 May 2012 | by Alex Brownsell
will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
community to create new payment technologies using PayPass, which it hopes in time to develop as the app ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
City AM, the free financial newspaper, has secured Lexus as the headline sponsor of its annual...recognises those who have helped position The City of London at the centre of the world's financial markets ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
[last year] of Priority Moments, which is changing the way people shop by using location-based, time ... projections are rarely wrong but the timing is almost always wrong. We re normally right about how customer behaviour and technology will change but we re always over-optimistic on the timing. We ve been saying ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
. At the time, Troy Warfield, vice-president for family care, Europe, said that whether people loved or hated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
